National Senior Living | Experience Senior Living

Problem

In 2022, NexCore Group had a vision to create a new kind of senior living company, one that challenged traditional perceptions of aging through hospitality, wellness, culinary, and elevated lifestyle experiences. Before a single community was open, the organization needed a visual identity, but also a brand strategy capable of supporting long-term national growth.

The challenge was to define the new senior living organization's purpose, create a scalable brand architecture, and develop a marketing foundation that could support multiple community experiences from art, music, high-end diverse culinary, fitness, hospitality, and most importantly, a sense of community while maintaining a cohesive corporate identity.

Beginning in 2022, ShuBu Creative Group embarked on a multi-year partnership with NexCore Group to help support the development of the Experience Senior Living brand, including the sub-brands under the umbrella and the foundational assets.

Solution

Phase 1 | Brand Strategy & Architecture (2022)

ShuBu Creative Group began the engagement by leading an immersive brand strategy workshop with ESL's executive leadership. Through collaborative discovery sessions, we facilitated leadership workshops to define the organization's vision, positioning, target audiences, values, and long-term growth strategy.

That strategic foundation led to the creation of Experience Senior Living (ESL). We presented a “house of brands” positioning and used the Marriott as an example, showing a strategy that would hold a scalable brand architecture designed to support future expansion. We developed brand identities for:

The Reserve

ESL’s premier luxury collection, designed around elevated hospitality and refined living.

The Gallery

A vibrant lifestyle brand inspired by art, music, creativity, and culture.

Sancerre

A socially driven brand centered on connection, engagement, and community.

The Crossings

A welcoming, approachable brand offering a more traditional senior living experience.

As the brands evolved, additional agencies were brought in to further expand portions of the visual identities for select collections. ShuBu remained an integral strategic partner throughout the process, ensuring continuity while continuing to guide the overall brand vision and marketing strategy.

Phase 2 | Bringing the Brand to Life (2023–2024)

With the brand architecture established, ShuBu helped transform the strategy into a comprehensive marketing platform that could support community development nationwide. This included:

• Website design

• Collateral - brochures, business cards, vehicle wraps, etc. 

• Digital Marketing 

• Public Relations 

Phase 3 | Growth, Marketing & Public Relations (2025–2026)

As new communities prepared to open, ShuBu expanded its role to include integrated marketing strategy, public relations, grand opening campaigns, professional photography, lead generation optimization, and fractional marketing leadership. The team also supported executive visibility, agency coordination, website optimization, and marketing initiatives that helped strengthen lead quality and occupancy across the portfolio.

Impact

Marketing:

Over the course of the partnership, ShuBu helped transform Experience Senior Living from an early-stage concept into a nationally recognized senior living organization with a scalable brand platform supporting communities across the United States. 

There are now properties in Colorado, Maryland, Florida, Indiana, Ohio and Virginia. 

Key accomplishments include:

• Created the Experience Senior Living master brand through a comprehensive brand strategy process.

• Developed four differentiated community brands that continue to support portfolio growth.

• Built a scalable brand architecture that enabled national expansion.

• Designed marketing systems and creative assets supporting seven communities.

• Produced more than 500 digital advertisements in addition to websites, brochures, signage, sales collateral, and other branded materials.

• Served as a long-term strategic branding, marketing, and public relations partner throughout the organization's growth.

Public Relations:

One of the partnership's most successful initiatives was the Grand Opening of The Gallery at Fort Collins, where ShuBu led all public relations and media relations with just 2.5 months to execute. The team developed the PR strategy, built media and influencer relationships from scratch, coordinated political and professional referral outreach, and managed all on-site media engagement.

The campaign generated measurable results, including:

• 900+ press release publication pickups

• 550+ grand opening attendees

• Seven major earned media placements

• Coverage in Colorado Real Estate Journal, McKnight's Senior Living, Senior Housing News, iAdvance Senior Care, The Colorado Gazette, The Coloradoan, and Fort Collins City Lifestyle

• More than 100 targeted media contacts developed

• More than 20 industry and referral partner relationships established

• Community inquiries increased 132% compared to March

• Occupancy increased from 21% to 27%

• Website traffic surged during the campaign, with 18,000 active users and 86,000 website events

In just 2.5 months, ShuBu built the media, political, and professional referral foundation that often takes six months or longer to establish, positioning The Gallery at Fort Collins as Northern Colorado's premier luxury senior living destination while strengthening the visibility of both Experience Senior Living and NexCore Group.

Food Truck | Devroux Artisan Sandwiches

Problem

As an up and coming artisan food truck and catering company entering the competitive Denver market, Devroux Artisan Sandwiches needed a cohesive brand identity that would stand out while authentically reflecting its story, values, and family legacy. The company also required a professional digital presence, consistent marketing materials, and an integrated strategy to build awareness, generate catering and event bookings, and establish credibility from launch.

Solution

ShuBu Creative developed and executed a comprehensive brand launch and integrated marketing strategy designed to establish Devroux as a recognizable, community-focused artisan sandwich brand.

Our team refined and formalized the existing brand identity, creating a cohesive visual system including logo refinements, brand guidelines, menu design, website strategy and copy, professional photography coordination, social media management, email marketing, and public relations support. We also developed messaging centered around comfort, craftsmanship, hospitality, family legacy, and community connection while creating consistent customer experiences across every marketing touchpoint. The campaign positioned Devroux as more than a food truck—it became a memorable Denver artisan sandwich experience built to support long-term growth.

Impact

The integrated marketing campaign successfully launched Devroux Artisan Sandwiches with a polished, professional brand presence that positioned the company for long-term growth and community recognition.

Additional outcomes included:

• A refined brand identity with cohesive logo, typography, color palette, and brand guidelines.

• A strategic website built to showcase the menu, drive bookings, and tell the Devroux story.

• Professional photography supporting marketing across web, social media, PR, and print.

• Consistent social media content that increased brand awareness and community engagement.

• Email marketing designed to promote catering, events, and customer retention.

• Public relations and media materials that strengthened Devroux's visibility in the Denver market.

• A unified marketing strategy connecting branding, web, social media, email, photography, and PR.

• Clear positioning around handcrafted quality, hospitality, and family-inspired storytelling.

Visit Devroux Artisan Sandwiches at https://devroux.com to see the brand, website, and marketing foundation developed through this engagement.

Changing The Dental Experience | Weisbard

Problem

After more than 40 years of serving patients in the Denver Tech Center, Weisbard Dental had built a strong reputation through exceptional patient care and referrals. However, the practice sought to increase visibility, highlight its unique patient-centered approach, elevate Dr. Lee Weisbard's professional profile, and reinforce its position as one of Colorado's leading cosmetic, restorative, and implant dentistry practices.

Solution

ShuBu Creative developed and executed a strategic public relations program focused on healthcare thought leadership, business recognition, community leadership, industry awards, and expert commentary.

We positioned Dr. Lee Weisbard as a trusted authority on oral health, cosmetic dentistry, patient care, and dental innovation while also highlighting her longstanding commitment to community service and business leadership. Through media outreach, executive profiles, award submissions, podcast and interview opportunities, and strategic storytelling, we created meaningful visibility for both the practice and its founder.

Impact

The campaign generated media placements across healthcare, business, lifestyle, and community media, including:

• TIME Magazine

• Fox31 Denver (KDVR)

• ColoradoBiz

• Authority Magazine / Medium

• Denver Women Magazine

• Neighbors of Greenwood Village

• Intermountain Jewish News

• Boulder Jewish News

• The Denver Dispatch

• Med Daily

• Healthcare Industry and Dental Technology publications

• Regional and national business media through syndicated press distribution

Additional outcomes included:

• Recognition as a finalist for the ColoradoBiz Top Company Awards in the Healthcare category

• National visibility for Dr. Weisbard's expertise in patient-centered dental care and emerging dental technologies

• Recognition of Dr. Weisbard as a finalist for the eWomen Network International Awards

• Increased awareness of Weisbard Dental's commitment to personalized, relationship-driven care

• Elevated visibility for Dr. Weisbard's leadership within the Denver business community through her appointment as President of the Denver Jewish Chamber of Commerce

• Reinforcement of Weisbard Dental's reputation as one of the Denver metro area's premier cosmetic, restorative, and implant dentistry practices serving patients for more than four decades

Visit Weisbard Dental’s News & Media Page to see the coverage and awards we’ve secured at https://www.weisbarddental.com/in-the-news/

Private Aviation & Personal Chef Services | The Pickled Beet

Problem

The Pickled Beet had built a strong reputation through referrals and exceptional service, but lacked consistent media visibility to support growth in its personal chef, catering, wellness, and private aviation dining divisions. The company needed to increase brand awareness, establish Chef Elizabeth Willard as a thought leader, and create third-party credibility that would attract affluent consumers, referral partners, and corporate opportunities.

Solution

​ShuBu Creative developed and executed an ongoing public relations strategy focused on thought leadership, company milestones, strategic partnerships, industry awards, and trend-driven media opportunities. We positioned Chef Elizabeth Willard as an expert in food-as-medicine, wellness, special dietary lifestyles, and luxury culinary experiences.

Our team secured interviews, feature stories, award recognition, podcast appearances, and business news coverage while developing a steady stream of newsworthy announcements. Coverage highlighted The Pickled Beet's expertise in personalized nutrition, private chef services, in-flight catering, functional medicine partnerships, major event catering, and company growth.

Impact

The campaign generated media placements across regional, national, industry, and niche wellness outlets, including:

• AP News

• Digital Journal

• Business Air News

• Voyage Miami

• Lifestyle Magazine

• Word of Mom Radio

• Chefs Move

• Catering Business Journal Florida

• Florida News Tribune

• Guide to Florida

• Miami Herald (historical coverage)

• Multiple syndicated business news networks through EIN Presswire distribution

The additional visibility and strategic award submissions also helped secure awards, recognition and partnerships:

• Best of Florida Caterer (2024)

• Best of Florida Event Caterer (2025)

• Recognition among Florida's top women-led businesses

• Expanded awareness of The Pickled Beet's food-as-medicine philosophy

• Increased visibility for strategic partnerships, including the Q Institute and Sideral Linhas Aéreas airline

• Enhanced credibility with luxury, wellness, and private aviation audiences

Visit The Pickled Beet’s News & Media page here to see the coverage and awards we’ve secured https://thepickledbeet.com/in-the-news/

Holistic Healthcare | Foundations Orthodontics

Problem

As a growing orthodontic practice in Colorado, Foundations Orthodontics needed to increase awareness of its unique approach to airway-conscious, holistic orthodontic care while differentiating itself in a competitive healthcare market. The practice also sought to elevate the visibility of its doctors, build trust with prospective patients, and support expansion into new markets throughout the Denver metro area.

Solution

ShuBu Creative developed and executed a strategic public relations program focused on physician thought leadership, healthcare expertise, practice growth, industry recognition, and patient education.

We positioned Dr. Renee Moran and Dr. Caitlin White as trusted experts in airway-focused orthodontics, bite correction, and whole-health treatment approaches. Through media outreach, podcast placements, strategic storytelling, physician profiles, award announcements, and business growth communications, we created opportunities to showcase the practice's unique philosophy and clinical expertise.

Impact

The campaign generated media placements and thought leadership opportunities across healthcare, lifestyle, business, and professional media, including:

• Colorado Gazette

• New York Magazine's The Strategist

• Healthcare Industry Today

• Americas Women Magazine

• The Ripple Effect Podcast

• Regional and national business media through syndicated press distribution

• Professional healthcare and orthodontic industry outlets

Additional outcomes included:

• Recognition of Dr. Renee Moran on the prestigious 2026 topDentists list, selected through a peer-review process of Colorado dental professionals

• Increased visibility for Foundations Orthodontics' airway-conscious and holistic treatment philosophy

• Elevated profiles for both practice leaders as respected voices in orthodontics and patient-centered care

• Publicity supporting the practice's continued growth and expansion within the Denver metro area

• Enhanced credibility through physician features, expert commentary, podcast interviews, and industry recognition

• Reinforcement of Foundations Orthodontics' position as a leading women-owned orthodontic practice serving children, teens, and adults throughout Colorado

Visit Foundations Orthodontics News & Media page here to see the coverage and awards we’ve secured at https://foundations-orthodontics.com/news-media/

Financial Technology | WealthFluent

Problem

As a new fintech platform entering a crowded financial services market, WealthFluent faced the challenge of building credibility, increasing awareness, and differentiating itself from both traditional financial advisors and generic financial planning tools. The company needed to establish trust with investors while introducing a new approach to personalized wealth management powered by artificial intelligence.

Solution

​ShuBu Creative developed and executed a strategic public relations program focused on founder thought leadership, fintech innovation, product launches, financial education, and industry disruption.

We positioned CEO David Kon as an expert voice on wealth management, financial literacy, investor empowerment, and the future of AI in finance. Through media outreach, podcast placements, executive interviews, product launch announcements, and fintech industry coverage, we created visibility for both the platform and its leadership team while educating consumers on a new approach to financial decision-making.

Impact

The campaign secured media coverage and thought leadership opportunities across fintech, wealth management, technology, business, and entrepreneurial media, including:

• TechBullion

• Finimize

• FinTech World Post

• Marketing Wealth Podcast

• Pitch, Build, Scale Podcast

• Ventures in WealthTech Podcast

• Shoutout Colorado

• Authority Magazine

• Next Avenue

• Global FinTech Series

• Multiple national and international business news outlets through syndicated media distribution

Additional outcomes included:

• Successful launch and promotion of WealthFluent's AI-powered financial companion, Magpie

• National visibility for major platform enhancements and product launches

• Increased awareness of WealthFluent's approach to holistic wealth management

• Positioning David Kon as a recognized voice in financial literacy and investor empowerment

• Expanded exposure within the fintech, investment, and wealth management industries

• Establishment of WealthFluent as an emerging innovator helping investors make smarter, data-driven financial decisions through personalized AI technology

Visit WealthFluent’s News & Media page here to see the coverage and awards we’ve secured at https://wealthfluent.com/in-the-news/

Private Aviation & Personal Chef Services | Savor Culinary

Problem

After more than two decades in business, Savor Culinary Services had built a loyal client base throughout the Dallas-Fort Worth area, but needed greater visibility to support growth across its personal chef, catering, wellness, and private aviation dining services. Founder Chef Deb Oxman also wanted to establish herself as a recognized authority in personalized nutrition, food-as-medicine, and culinary wellness while differentiating Savor from traditional catering companies.

Solution

​ShuBu Creative developed and executed a strategic public relations program focused on thought leadership, business milestones, industry innovation, strategic partnerships, award recognition, and community impact.

We positioned Chef Deb as an expert voice on healthy eating, personalized nutrition, special dietary needs, private aviation dining, and holistic wellness. Through a combination of media outreach, press releases, award submissions, podcast appearances, television interviews, and partnership announcements, we created a steady stream of newsworthy stories that elevated both the founder and the brand.

Impact

The campaign generated coverage across television, business, lifestyle, aviation, food, and wellness media, including:

• Good Morning Texas

• NBC Fort Worth

• Fort Worth Report

• Voyage Dallas

• Dallas Women’s Magazine

• Business Air News

• Airline Industry News

• CultureMap Dallas

• Stroll Westlake

• Word of Mom Radio

• Business Press

• KDAF CW33

• 360 Magazine

• Multiple regional and national business news networks through syndicated media distribution

Additional outcomes included:

• Increased visibility for Savor’s private aviation catering division

• Recognition of Chef Deb as a Dallas Business Journal Women in Business award recipient

• Expanded awareness of Savor’s food-as-medicine philosophy

• Media coverage surrounding strategic wellness partnerships and community initiatives

• Promotion of new service offerings, including customized snack memberships, cooking experiences, holiday catering programs, and wellness-focused collaborations

• Reinforcement of Savor's position as a leading provider of personalized culinary services throughout the Dallas-Fort Worth market

Visit Savor’s News & Media Page to see the coverage and awards we’ve secured at https://www.savorculinaryservices.com/about/in-the-press/

Real Estate Development | RPM Builders

Problem

​RPM Builders did not have a premium brochure to show potential clients. Even though they have been in business for 20 years, this was not a project they had taken on until they met the ShuBu Creative team.

Solution

​We identified their primary services - commercial build-outs and residential remodeling - and asked about the projects they were proud of in these sectors. We honed in what makes them different, their values and their process. We worked with them to collect imagery of their best projects in both sectors to create two separate brochures, one for each audience. The sales brochures also showcases their process, their experience and credibility.

Impact

While it seems like a simple project, it takes time and focus to get something like this done. RPM Builders now has a fantastic brochure to use in all sales presentations, along with a digital version they can email to prospective clients.

Real Estate Development | Elkco Properties

We helped Elkco Properties pull together a portfolio to showcase more than 30 years of real estate acquisitions, developments and investments, spanning six states and employing 300 associates. The company printed 250 of these books to give to potential partners, investors, loan officers, city officials, etc. to identify new opportunities, attract investors and reach new markets.

Healthcare Real Estate Development | Sun Life Health

Problem

Sun Life Health (SLH) is a quality healthcare network and provider in Pinal County, Arizona. Their resources and reputation have grown over the last 45+ years and they came to ShuBu Creative to update their brand and messaging to better reflect who they are in today’s market. After a deep analysis, we discovered several key areas in need of alignment for both consistency and clarity.

We found that they had inconsistent branding across service lines, different naming conventions and slightly varying logos at their various locations. In fact, we determined that the logo and colors were very similar to Walmart’s branding, which ultimately translated to a discount feel in the consumer’s eye and did not show the depth and breadth of what they offered— top quality healthcare.

Through focus groups and our signature interview process, it was revealed that the word 'center,' which appeared in all their service lines, had different meanings to prospective patients. Finally, we found very little diversity in their marketing assets despite locations in very diverse areas.

Solution

We began by renaming Sun Life Family Healthcare Center to Sun Life Health. Next, we created a brand and visual identity to reflect that they are quality, reputable healthcare providers for everyone, regardless of race, age or socio-economic status. We updated the color palette to a brighter, more modern aesthetic- one unique to SLH. In addition to redesigning the logo to mark a sun moving in a circle, symbolizing innovative patient-centric care, we also changed all of their brand and marketing photography to be more inclusive and diverse. Finally, we launched a new messaging platform with more engaging, value-driven language to ensure connection with the audience. 

Impact

Sun Life Health now has solid brand guidelines and consistent branding across all channels. Since the re-brand, the organization has received several community recognitions, federal grants and awards. Executives at the hospital reported that they show an increase in awareness in the community by the volume of phone calls and appointments being made. They also reported the branding has also made recruiting easier, there have been fewer recruiting issues since redesigning the brand and website. 

Real Estate Development | Springwood Retirement

Springwood Retirement is wwned and operated by our client, Elkco Properties, an established Denver-based developer. Springwood Retirement Campus needed a modern update. We worked with Springwood Retirement Campus to update and freshen up all of their marketing to be simple, impactful and storytelling in nature. The butterfly theme was seen throughout the original branding as well as a symbol throughout the retirement campus itself, which inspired ShuBu to bring it into the new visual identity .

Real Estate Development | The Reserve at Lone Tree

It's always a unique challenge to create a house of brands. Experience Senior Living develops senior housing communities across the country. Their newest community, The Reserve in Lone Tree, will break the mold of traditional seniors housing communities, allowing residents, families and team members to experience luxury living together.

Leveraging a strategy mimicking the hotel house of brands, Bonvoy Marriot, we developed four brand identities that encompass forward-thinking experiences in senior living: The Reserve, The Gallery, Sancerre and The Crossings all under the family of Experience Senior Living communities across the country.

We created the Experience Senior Living umbrella brand first to house varying levels of innovative housing for seniors from affordable, premium to luxury.

Check out The Reserve!

Igniting Communication | FUSE

We did a complete brand analysis to help create Fuse – Igniting Communication. We interviewed and surveyed stakeholders and prospective customers to determine the ultimate value proposition of this new company, which teaches individuals, teams and companies to communicate effectively, stimulating collaborative innovation and business success.

Real Estate Development | Latitude40

Bringing this 20-year in the making brand to life has been an honor. Every detail is the ideation of the founder himself, Jay Hebb. From helping Jay name his brokerage, to creating signage and finding unique ways to represent his investment, development and residential real estate portfolio with the utmost integrity has been key to developing the Latitute40 brand.

Healthcare, Nutrition & Senior Care | Homestyle Direct

We built and designed a website with an e-commerce meal shopping and ordering experience, a multi-level case manager referral form process and integrated it with the company’s CRM system.

Problem

Homestyle Direct recognized the need to evolve its brand to better align with its growing offerings and changing market dynamics—the company had grown from a meal delivery service for food insecurity into a comprehensive healthcare company offering home-delivered meals to Medicaid Advantage and Medicare members.

The existing brand identity was 26 years old and no longer fully represented the company's full offering, necessitating a comprehensive rebranding. The challenge was to develop new messaging and a visual identity that positioned Homestyle Direct as a healthcare company with many meal choices and meals that were medically tailored to specific disease states - heart disease, renal disease, diabetes, gluten intolerance and other chronic conditions. Additionally, the rebranding had to be implemented across all platforms, including an outdated e-commerce website, to ensure a cohesive and seamless experience for multiple audiences: elderly, adult children, healthcare case managers, state agencies and healthcare companies.

Solution

The initial step involved comprehensive market research to understand industry trends, customer needs, and the competitive landscape. This research laid the foundation for developing a messaging strategy that would resonate with the target audience. The key focus was to hone in on the messaging that accurately reflected the brand's values and offerings. Alongside the messaging refinement, a new visual identity was developed and launched. The visual identity comprised a new logo, colors, supporting graphical elements, iconography, font packages and photography style. Once approved and trademarked, we updated the website design, all social media channels, and email templates to reflect the new brand image and messaging. This also included programming a new e-commerce website (not only frontend design), fully designed to meet the needs of multiple audiences, including a shop for meals, referral forms for case managers and information for state agencies and partners. To ensure effective implementation, training and communication were provided to the internal team on how to use the messaging toolkit and all new sales collateral effectively. This step was crucial to maintaining a unified brand voice across all departments and platforms. Included in the training was lots of new swag given out to employees, including puffer jackets, hoodies, stickers, pens, and more! The final step was launching a comprehensive marketing campaign targeting Case Managers, and also the company’s database of current members. The invigorated communications were sent consistently and frequently to both case managers and the existing members. We leveraged Homestyle Direct’s social media channels, CRM databases, and national press releases to communicate new medically-tailored meals, updated menus, and the variety the company provided for its members.

Impact

Here's the exciting part: We met the challenge and exceeded it! Meal orders skyrocketed by an impressive 87% year-over-year, and we grew their customer base by 32% after the first marketing campaign post-rebrand. Now after 2-years, revenue grew from $40M to $60M due to the re-branding, new marketing efforts, strong sales team and stronger operations overall.

Real Estate Development | Farmhouse Villas

We helped Elkco Properties, an established Denver-based development company with a name, logo, visual identity, aerial photographs, content and execution of an extensive 15+ page pitch deck for investors. The deck went out to potential investors, and the development was fully funded to go forward and is located in Lone Tree, Colorado.

Real Estate Development | Mikvah of East Denver

Problem

A unique development was coming to the Jewish Community in Denver—this project entailed developing a brand for a Mikvah 'coming soon to Denver. While the Mikvah was not operational, the goal was to raise enough money to sustain construction.

Therefore, we need a strong brand that catches high-end donors' attention.

Solution

While being built, we developed a strategy to promote the construction project and gain awareness in the community with a vibrant and relevant visual identity and messaging system. The messaging was open to anyone and education-focused, while the visual identity needed to be fresh and modern.

​Impact

The brand reflected a water-like feel derived from what a Mikvah is for the Jewish community. The dots resembled a Jewish star within the design, which was modern and catchy. In addition, a watercolorist enhanced the brand by texturing the renderings and photographs, giving the entire brand an elevated and classy feel.

We helped a 20-year in the making vision come to life and launch in six months. Now, the Mikvah not only raised $250 Million in the capital, but they are also up and running now and serving the Jews in Denver and surrounding areas.

Marketing & Business Services | Vannin Chief of Staff

Problem

Formally known as Vannin Consulting, their name and brand did not clearly explain the benefit of what they deliver. They were about a year into business, but growing quickly. When Vannin started, there were not many doing what they did in the marketplace.

Solution

We immediately changed their name from Vannin Consulting to Vannin Chief of Staff to be more specific around what they offered—placing chief of staff in scaling and global companies. We createda brand that was more engaging and dynamic than the limited organizations in their industry. We wanted them to standout so we went with a bold approach vs. the traditional feel that we got from our competitor research. Keep in mind there were not many competitors at the time. They came to us in the early states with a basic brand using stock photos, limited color and lack of clear messaging. We improved their messaging to align with who they were at the time, but we thought about the future and the potential they had. We updated their logo and visual identity to be unique, bold and modern. We implemented a marketing plan focusing on Linkedin, collateral for clients such as pitch decks and brochures, and also got started on media outreach for credibility.

Impact

Vannin Chief of Staff has reported 80% growth year-over-year since branding then and they’ve seen their followers increase from almost nothing on Linkedin to now more than 3,000 and growing. Not only have they increased their revenue threefold over two years, our PR efforts have helped them be recognized in global business publications. We also helped the founder/CEO apply for awards and she was named a 40 under 40 person to watch by the Denver Business Journal.

Career & Leadership Coaching | Dolgin

Problem

Dolgin Leadership Group, formerly BraverMe, realized the need for a more robust and refined brand as their clients evolved from emerging to established leaders. The previous brand identity and messaging no longer accurately represented the depth and breadth of their coaching, training, and facilitation services, which now focused on leadership and communication coaching. They required a new brand to better resonate with their target audience and convey their value proposition more clearly.

Solution

To create a more sophisticated and compelling brand for Dolgin Leadership Group, the team embarked on a comprehensive rebranding process. The first and most visible change was the transition from BraverMe to Dolgin Leadership Group. This change helped position the brand as a group focused on leadership and solidify its credibility in the industry.

Additionally, the brand's visual identity was revamped. The previous logo, featuring a sun, was replaced with a flame symbolizing transformation and growth. The winding path within the flame signified the journey and guidance provided by Dolgin Leadership Group. The tagline "Bring out your best" was replaced with "Lead with Clarity," reflecting their commitment to helping leaders achieve clarity in their decision-making and actions.

Furthermore, a new website was developed to showcase the updated brand and provide a more intuitive and user-friendly experience for visitors. The website incorporated the new visual elements and presented the range of coaching, training, and facilitation services offered by Dolgin Leadership Group in a clear and organized manner.

Impact

The rebranding efforts undertaken by Dolgin Leadership Group had a significant impact on their positioning, messaging, and overall perception in the market. The transition to a more refined and sophisticated brand allowed them to better align their identity with the evolving needs of their clients.

The new brand name, Dolgin Leadership Group, conveyed a sense of professionalism and expertise, further establishing its credibility as a trusted partner in leadership development. The updated visual identity, with the flame and winding path symbol, evoked a sense of transformation, growth, and guidance, resonating with their target audience of established leaders.

The tagline change to "Lead with Clarity" succinctly communicated the core value proposition of Dolgin Leadership Group. It positioned them as experts in helping leaders navigate complex situations and make informed decisions with clarity and confidence.

The newly developed website provided a platform for Dolgin Leadership Group to showcase its services and expertise in a more organized and visually appealing manner. It allowed potential clients to quickly understand the range of coaching, training, and facilitation offerings, leading to increased inquiries and engagement.

Overall, the rebranding of Dolgin Leadership Group resulted in a more substantial brand presence, clearer messaging, and improved market positioning. The refined brand identity and updated website played a crucial role in attracting the right target audience, conveying the value of their services, and establishing Dolgin Leadership Group as a trusted partner in leadership development.

Healthcare | Dreaming Tree Wellness

ShuBu created a completely new brand from ground up for Dreaming Tree Wellness—a massage therapist. Based on the founder's, Misty Burne, love for trees, the outdoors, and a strong belief system around the importance of having a healthy foundation to live life to the fullest, the common thread shines through this brand. Check it out for yourself at Misty's website above to learn more and book an appointment while you are at it!