Elkco Properties

We helped Elkco Properties pull together a portfolio to showcase more than 30 years of real estate acquisitions, developments and investments, spanning six states and employing 300 associates. The company printed 250 of these books to give to potential partners, investors, loan officers, city officials, etc. to identify new opportunities, attract investors and reach new markets.

Sun Life Health

Problem

Sun Life Health (SLH) is a quality healthcare network and provider in Pinal County, Arizona. Their resources and reputation have grown over the last 45+ years and they came to ShuBu Creative to update their brand and messaging to better reflect who they are in today’s market. After a deep analysis, we discovered several key areas in need of alignment for both consistency and clarity.

We found that they had inconsistent branding across service lines, different naming conventions and slightly varying logos at their various locations. In fact, we determined that the logo and colors were very similar to Walmart’s branding, which ultimately translated to a discount feel in the consumer’s eye and did not show the depth and breadth of what they offered— top quality healthcare.

Through focus groups and our signature interview process, it was revealed that the word 'center,' which appeared in all their service lines, had different meanings to prospective patients. Finally, we found very little diversity in their marketing assets despite locations in very diverse areas.

Solution

We began by renaming Sun Life Family Healthcare Center to Sun Life Health. Next, we created a brand and visual identity to reflect that they are quality, reputable healthcare providers for everyone, regardless of race, age or socio-economic status. We updated the color palette to a brighter, more modern aesthetic- one unique to SLH. In addition to redesigning the logo to mark a sun moving in a circle, symbolizing innovative patient-centric care, we also changed all of their brand and marketing photography to be more inclusive and diverse. Finally, we launched a new messaging platform with more engaging, value-driven language to ensure connection with the audience. 

Impact

Sun Life Health now has solid brand guidelines and consistent branding across all channels. Since the re-brand, the organization has received several community recognitions, federal grants and awards. Executives at the hospital reported that they show an increase in awareness in the community by the volume of phone calls and appointments being made. They also reported the branding has also made recruiting easier, there have been fewer recruiting issues since redesigning the brand and website. 

Springwood Retirement

Springwood Retirement is wwned and operated by our client, Elkco Properties, an established Denver-based developer. Springwood Retirement Campus needed a modern update. We worked with Springwood Retirement Campus to update and freshen up all of their marketing to be simple, impactful and storytelling in nature. The butterfly theme was seen throughout the original branding as well as a symbol throughout the retirement campus itself, which inspired ShuBu to bring it into the new visual identity .

The Reserve at Lone Tree

It's always a unique challenge to create a house of brands. Experience Senior Living develops senior housing communities across the country. Their newest community, The Reserve in Lone Tree, will break the mold of traditional seniors housing communities, allowing residents, families and team members to experience luxury living together.

Leveraging a strategy mimicking the hotel house of brands, Bonvoy Marriot, we developed four brand identities that encompass forward-thinking experiences in senior living: The Reserve, The Gallery, Sancerre and The Crossings all under the family of Experience Senior Living communities across the country.

We created the Experience Senior Living umbrella brand first to house varying levels of innovative housing for seniors from affordable, premium to luxury.

Check out The Reserve!

Latitude40 Real Estate Group

Bringing this 20-year in the making brand to life has been an honor. Every detail is the ideation of the founder himself, Jay Hebb. From helping Jay name his brokerage, to creating signage and finding unique ways to represent his investment, development and residential real estate portfolio with the utmost integrity has been key to developing the Latitute40 brand.

Farmhouse Villas

We helped Elkco Properties, an established Denver-based development company with a name, logo, visual identity, aerial photographs, content and execution of an extensive 15+ page pitch deck for investors. The deck went out to potential investors, and the development was fully funded to go forward and is located in Lone Tree, Colorado.

Mikvah of East Denver

Problem

A unique development was coming to the Jewish Community in Denver—this project entailed developing a brand for a Mikvah 'coming soon to Denver. While the Mikvah was not operational, the goal was to raise enough money to sustain construction.

Therefore, we need a strong brand that catches high-end donors' attention.

Solution

While being built, we developed a strategy to promote the construction project and gain awareness in the community with a vibrant and relevant visual identity and messaging system. The messaging was open to anyone and education-focused, while the visual identity needed to be fresh and modern.

​Impact

The brand reflected a water-like feel derived from what a Mikvah is for the Jewish community. The dots resembled a Jewish star within the design, which was modern and catchy. In addition, a watercolorist enhanced the brand by texturing the renderings and photographs, giving the entire brand an elevated and classy feel.

We helped a 20-year in the making vision come to life and launch in six months. Now, the Mikvah not only raised $250 Million in the capital, but they are also up and running now and serving the Jews in Denver and surrounding areas.