Vannin Chief of Staff

Problem

Formally known as Vannin Consulting, their name and brand did not clearly explain the benefit of what they deliver. They were about a year into business, but growing quickly. When Vannin started, there were not many doing what they did in the marketplace.

Solution

We immediately changed their name from Vannin Consulting to Vannin Chief of Staff to be more specific around what they offered—placing chief of staff in scaling and global companies. We createda brand that was more engaging and dynamic than the limited organizations in their industry. We wanted them to standout so we went with a bold approach vs. the traditional feel that we got from our competitor research. Keep in mind there were not many competitors at the time. They came to us in the early states with a basic brand using stock photos, limited color and lack of clear messaging. We improved their messaging to align with who they were at the time, but we thought about the future and the potential they had. We updated their logo and visual identity to be unique, bold and modern. We implemented a marketing plan focusing on Linkedin, collateral for clients such as pitch decks and brochures, and also got started on media outreach for credibility.

Impact

Vannin Chief of Staff has reported 80% growth year-over-year since branding then and they’ve seen their followers increase from almost nothing on Linkedin to now more than 3,000 and growing. Not only have they increased their revenue threefold over two years, our PR efforts have helped them be recognized in global business publications. We also helped the founder/CEO apply for awards and she was named a 40 under 40 person to watch by the Denver Business Journal.