The Pickled Beet
Problem
The Pickled Beet had built a strong reputation through referrals and exceptional service, but lacked consistent media visibility to support growth in its personal chef, catering, wellness, and private aviation dining divisions. The company needed to increase brand awareness, establish Chef Elizabeth Willard as a thought leader, and create third-party credibility that would attract affluent consumers, referral partners, and corporate opportunities.
Solution
ShuBu Creative developed and executed an ongoing public relations strategy focused on thought leadership, company milestones, strategic partnerships, industry awards, and trend-driven media opportunities. We positioned Chef Elizabeth Willard as an expert in food-as-medicine, wellness, special dietary lifestyles, and luxury culinary experiences.
Our team secured interviews, feature stories, award recognition, podcast appearances, and business news coverage while developing a steady stream of newsworthy announcements. Coverage highlighted The Pickled Beet's expertise in personalized nutrition, private chef services, in-flight catering, functional medicine partnerships, major event catering, and company growth.
Impact
The campaign generated media placements across regional, national, industry, and niche wellness outlets, including:
AP News
Digital Journal
Business Air News
Voyage Miami
Lifestyle Magazine
Word of Mom Radio
Chefs Move
Catering Business Journal Florida
Florida News Tribune
Guide to Florida
Miami Herald (historical coverage)
Multiple syndicated business news networks through EIN Presswire distribution
The additional visibility and strategic award submissions also helped secure awards, recognition and partnerships:
Best of Florida Caterer (2024)
Best of Florida Event Caterer (2025)
Recognition among Florida's top women-led businesses
Expanded awareness of The Pickled Beet's food-as-medicine philosophy
Increased visibility for strategic partnerships, including the Q Institute and Sideral Linhas Aéreas airline
Enhanced credibility with luxury, wellness, and private aviation audiences
Visit The Pickled Beet’s News & Media page here to see the coverage and awards we’ve secured https://thepickledbeet.com/in-the-news/
