Vannin Chief of Staff
Problem
Formally known as Vannin Consulting, their name and brand did not clearly explain the benefit of what they deliver. They were about a year into business, but growing quickly. When Vannin started, there were not many doing what they did in the marketplace.
Solution
We immediately changed their name from Vannin Consulting to Vannin Chief of Staff to be more specific around what they offered—placing chief of staff in scaling and global companies. We createda brand that was more engaging and dynamic than the limited organizations in their industry. We wanted them to standout so we went with a bold approach vs. the traditional feel that we got from our competitor research. Keep in mind there were not many competitors at the time. They came to us in the early states with a basic brand using stock photos, limited color and lack of clear messaging. We improved their messaging to align with who they were at the time, but we thought about the future and the potential they had. We updated their logo and visual identity to be unique, bold and modern. We implemented a marketing plan focusing on Linkedin, collateral for clients such as pitch decks and brochures, and also got started on media outreach for credibility.
Impact
Vannin Chief of Staff has reported 80% growth year-over-year since branding then and they’ve seen their followers increase from almost nothing on Linkedin to now more than 3,000 and growing. Not only have they increased their revenue threefold over two years, our PR efforts have helped them be recognized in global business publications. We also helped the founder/CEO apply for awards and she was named a 40 under 40 person to watch by the Denver Business Journal.
Dolgin Leadership Group
Problem
Dolgin Leadership Group, formerly BraverMe, realized the need for a more robust and refined brand as their clients evolved from emerging to established leaders. The previous brand identity and messaging no longer accurately represented the depth and breadth of their coaching, training, and facilitation services, which now focused on leadership and communication coaching. They required a new brand to better resonate with their target audience and convey their value proposition more clearly.
Solution
To create a more sophisticated and compelling brand for Dolgin Leadership Group, the team embarked on a comprehensive rebranding process. The first and most visible change was the transition from BraverMe to Dolgin Leadership Group. This change helped position the brand as a group focused on leadership and solidify its credibility in the industry.
Additionally, the brand's visual identity was revamped. The previous logo, featuring a sun, was replaced with a flame symbolizing transformation and growth. The winding path within the flame signified the journey and guidance provided by Dolgin Leadership Group. The tagline "Bring out your best" was replaced with "Lead with Clarity," reflecting their commitment to helping leaders achieve clarity in their decision-making and actions.
Furthermore, a new website was developed to showcase the updated brand and provide a more intuitive and user-friendly experience for visitors. The website incorporated the new visual elements and presented the range of coaching, training, and facilitation services offered by Dolgin Leadership Group in a clear and organized manner.
Impact
The rebranding efforts undertaken by Dolgin Leadership Group had a significant impact on their positioning, messaging, and overall perception in the market. The transition to a more refined and sophisticated brand allowed them to better align their identity with the evolving needs of their clients.
The new brand name, Dolgin Leadership Group, conveyed a sense of professionalism and expertise, further establishing its credibility as a trusted partner in leadership development. The updated visual identity, with the flame and winding path symbol, evoked a sense of transformation, growth, and guidance, resonating with their target audience of established leaders.
The tagline change to "Lead with Clarity" succinctly communicated the core value proposition of Dolgin Leadership Group. It positioned them as experts in helping leaders navigate complex situations and make informed decisions with clarity and confidence.
The newly developed website provided a platform for Dolgin Leadership Group to showcase its services and expertise in a more organized and visually appealing manner. It allowed potential clients to quickly understand the range of coaching, training, and facilitation offerings, leading to increased inquiries and engagement.
Overall, the rebranding of Dolgin Leadership Group resulted in a more substantial brand presence, clearer messaging, and improved market positioning. The refined brand identity and updated website played a crucial role in attracting the right target audience, conveying the value of their services, and establishing Dolgin Leadership Group as a trusted partner in leadership development.
Connected EC
Problem
Connected EC, a 12-year-old leadership coaching firm at the time of rebranding, had evolved over the years and faced challenges communicating its services and unique value proposition. Their website was intended to attract more executive coaches and clients (large corporations and organizations), but very few understood what the company did. Additionally, they needed assistance positioning themselves as an authority in the industry and increasing their visibility among positive organizational psychologists, researchers, and corporations worldwide. This was a huge issue because its value proposition, core services, mission, and vision were unclear, preventing them from scaling and reaching their goals.
Solution
ShuBu Creative addressed challenges faced by Connected EC by defining its core services, focusing on leadership, teams, and organizations, and creating a tagline, "CREATE THRIVING LEADERS, CONNECTED TEAMS, AND POSITIVE CULTURES." They modernized the brand's look with vitality-inspired colors and graphics. ShuBu also developed a digital content strategy, monthly social media posts, and earned media, enhancing brand awareness and credibility. Their content covers wellbeing, leadership, burnout, vitality, and positive organizational psychology while maintaining a consistent visual identity.
Impact
The partnership with ShuBu Creative has transformed Connected EC, propelling its growth and enhancing its market visibility. The rebranding initiative, which more effectively communicated the company's core functions, coincided with a doubling in revenue in the same year. This success was further augmented by the expansion of the coaching team and significant media coverage in CEO Global Magazine, Colorado Biz Magazine, various blogs and podcasts, and local news stations.
The impact of the launch of a robust digital content strategy was immediate and substantial. Within just five months, Connected EC's LinkedIn presence surged by 1000%, drawing the attention of academics and corporations globally. This increased exposure, coupled with a more impactful brand presence and broader reach, is a testament to the effectiveness of the rebranding.
Overall, the collaboration with ShuBu Creative not only elevated Connected EC's brand positioning but also played a crucial role in its rapid scale-up and success in the industry. The company's revised messaging, overhauled website, and strategic digital content approach were key drivers in this remarkable growth trajectory.
Connected EC reported that its revenue nearly tripled following the rebrand and marketing efforts due to people knowing what they did when they got to the website. They were also able to attract more talent to work for Connected EC for the same reason. With this newfound brand clarity, they were able to clearly communicate their mission, vision, services, etc.
Butterfly Rising Institute
Problem
Butterfly Rising Institute, an organization dedicated to empowering and supporting single mothers, faced challenges with its outdated website, unclear messaging, and unrefined branding. They needed help to effectively communicate their mission, connect with their target audience, and secure partnerships with notable groups.
Solution
ShuBu Creative partnered with Butterfly Rising Institute to revamp its brand and online presence. Through a collaborative process, ShuBu Creative identified the key issues and devised a comprehensive solution.
Website Redesign: ShuBu Creative developed a visually appealing and user-friendly website for Butterfly Rising Institute. The new website showcased its mission, programs, and success stories compellingly, creating a seamless user experience.
Logo Refinement: ShuBu Creative refined Butterfly Rising Institute's logo to align with its vision and values. The updated logo captured the essence of transformation, resilience, and empowerment, visually representing their mission.
Clear Messaging: ShuBu Creative worked closely with Butterfly Rising Institute to craft clear and impactful messaging. They refined the organization's brand story, mission statement, and program descriptions to communicate their value proposition to potential partners and single mothers.
Impact
The collaboration between ShuBu Creative and Butterfly Rising Institute resulted in significant positive outcomes:
City Program Partnerships & Workshops: Through the brand transformation, Butterfly Rising Institute secured a partnership with the City of Denver Wellness Program. This partnership allowed them to offer their 8-week program for single mothers to a broader audience, enhancing their reach and impact. This improved visibility attracted the attention of other notable groups, leading to more partnerships and collaborations that further expanded their influence.
Enhanced Clarity and Engagement: The clear messaging developed by ShuBu Creative resonated with single mothers and critical stakeholders. It helped prospective participants understand the value of the 8-week program, leading to increased enrollment and active engagement within the community.
Public Relations Coverage: Butterfly Rising Institute has been featured in various podcasts, blogs, trade pubs and more due to ShuBu’s ongoing public relations efforts to increase brand awareness.
Overall, ShuBu Creative's strategic approach to branding and messaging revitalized Butterfly Rising Institute's image, enabling them to make a meaningful impact on the lives of single mothers. By providing a compelling online presence, refined logo, and clear messaging, ShuBu Creative empowered Butterfly Rising Institute to reach its target audience, forge valuable partnerships, and foster positive change in the community.
WOW- Your College Essay Experts
Problem
We did a complete brand refresh for Wow, formerly Wow Writing Workshop. They have been in business for over a decade and their existing brand was highly outdated. Plus, they were not communicating what they did because their offering had changed over the years dramatically.
Solution
We interviewed and surveyed stakeholders to determine the ultimate value proposition—Wow is a group of experts in the college essay space, and they help students effectively tell their stories. At the same time, they have an abundance of tools and training for professionals. They have two service offerings and two different audiences, and we helped Wow define this on their website.
Now they have a new tagline, 'Your College Essay Experts,' a portfolio of diverse imagery representing their target audience and university vibe, a unique and elevated standout color palate, and a messaging structure with purpose and impact.
Impact
Wow solely focuses on guiding students to write compelling college essays and providing training and tools to college counselors and consultants. However, they were not communicating this clearly, and we wanted to update its brand to reflect its current services targeting two distinct audiences. So we honed in the brand to focus on—college essay consultation for high schoolers and training and tools for counselors and consultants.
Wow is all around, helping the world be a better place and furthering people's education for years to come!
Jen Scheinman
Diving deep into Jen’s vibrant personality and the health and wellness industry, we brought her colorful lively personality to life through professional photography and a fresh energetic style.
Susan Kramer Consulting
We did a complete brand analysis to bring Susan Kramer Consulting's brand to the next level. Susan came to us as the "fundraising fairy" and we re-positioned her personal brand as the "fundraising expert," but still showed her flair and fun personality through this brand. We wanted to elevate her position from being a “fairy” to someone who knows her industry and can truly help people fundraise.
She now has a bold and professional presence, but also still has the flair and sparkle that makes her who she is today—someone who shines and sparkles when she walks into the room. She is now catching the attention of many national nonprofits worldwide who want to work with her coaching and proven methodologies to turn their passion into action and action into results.