Branding, Public Relations, Food & Beverage, Graphic Design Bridget Newsome Branding, Public Relations, Food & Beverage, Graphic Design Bridget Newsome

The Pickled Beet

VISIT The Pickled Beet

Problem

The Pickled Beet had built a strong reputation through referrals and exceptional service, but lacked consistent media visibility to support growth in its personal chef, catering, wellness, and private aviation dining divisions. The company needed to increase brand awareness, establish Chef Elizabeth Willard as a thought leader, and create third-party credibility that would attract affluent consumers, referral partners, and corporate opportunities.

Solution

​ShuBu Creative developed and executed an ongoing public relations strategy focused on thought leadership, company milestones, strategic partnerships, industry awards, and trend-driven media opportunities. We positioned Chef Elizabeth Willard as an expert in food-as-medicine, wellness, special dietary lifestyles, and luxury culinary experiences.

Our team secured interviews, feature stories, award recognition, podcast appearances, and business news coverage while developing a steady stream of newsworthy announcements. Coverage highlighted The Pickled Beet's expertise in personalized nutrition, private chef services, in-flight catering, functional medicine partnerships, major event catering, and company growth.

Impact

The campaign generated media placements across regional, national, industry, and niche wellness outlets, including:

  • AP News

  • Digital Journal

  • Business Air News

  • Voyage Miami

  • Lifestyle Magazine

  • Word of Mom Radio

  • Chefs Move

  • Catering Business Journal Florida

  • Florida News Tribune

  • Guide to Florida

  • Miami Herald (historical coverage)

  • Multiple syndicated business news networks through EIN Presswire distribution

The additional visibility and strategic award submissions also helped secure awards, recognition and partnerships:

  • Best of Florida Caterer (2024)

  • Best of Florida Event Caterer (2025)

  • Recognition among Florida's top women-led businesses

  • Expanded awareness of The Pickled Beet's food-as-medicine philosophy

  • Increased visibility for strategic partnerships, including the Q Institute and Sideral Linhas Aéreas airline

  • Enhanced credibility with luxury, wellness, and private aviation audiences


Visit The Pickled Beet’s News & Media page here to see the coverage and awards we’ve secured https://thepickledbeet.com/in-the-news/

Read More
Branding, Website Design, Real Estate, Graphic Design Erin chmelik Branding, Website Design, Real Estate, Graphic Design Erin chmelik

RPM Builders

VISIT RPM Builders

Problem

​RPM Builders did not have a premium brochure to show potential clients. Even though they have been in business for 20 years, this was not a project they had taken on until they met the ShuBu Creative team.

Solution

​We identified their primary services - commercial build-outs and residential remodeling - and asked about the projects they were proud of in these sectors. We honed in what makes them different, their values and their process. We worked with them to collect imagery of their best projects in both sectors to create two separate brochures, one for each audience. The sales brochures also showcases their process, their experience and credibility.

Impact

While it seems like a simple project, it takes time and focus to get something like this done. RPM Builders now has a fantastic brochure to use in all sales presentations, along with a digital version they can email to prospective clients.

Read More