Foundations Orthodontics

Problem

As a growing orthodontic practice in Colorado, Foundations Orthodontics needed to increase awareness of its unique approach to airway-conscious, holistic orthodontic care while differentiating itself in a competitive healthcare market. The practice also sought to elevate the visibility of its doctors, build trust with prospective patients, and support expansion into new markets throughout the Denver metro area.

Solution

ShuBu Creative developed and executed a strategic public relations program focused on physician thought leadership, healthcare expertise, practice growth, industry recognition, and patient education.

We positioned Dr. Renee Moran and Dr. Caitlin White as trusted experts in airway-focused orthodontics, bite correction, and whole-health treatment approaches. Through media outreach, podcast placements, strategic storytelling, physician profiles, award announcements, and business growth communications, we created opportunities to showcase the practice's unique philosophy and clinical expertise.

Impact

The campaign generated media placements and thought leadership opportunities across healthcare, lifestyle, business, and professional media, including:

• Colorado Gazette

• New York Magazine's The Strategist

• Healthcare Industry Today

• Americas Women Magazine

• The Ripple Effect Podcast

• Regional and national business media through syndicated press distribution

• Professional healthcare and orthodontic industry outlets

Additional outcomes included:

• Recognition of Dr. Renee Moran on the prestigious 2026 topDentists list, selected through a peer-review process of Colorado dental professionals

• Increased visibility for Foundations Orthodontics' airway-conscious and holistic treatment philosophy

• Elevated profiles for both practice leaders as respected voices in orthodontics and patient-centered care

• Publicity supporting the practice's continued growth and expansion within the Denver metro area

• Enhanced credibility through physician features, expert commentary, podcast interviews, and industry recognition

• Reinforcement of Foundations Orthodontics' position as a leading women-owned orthodontic practice serving children, teens, and adults throughout Colorado

Visit Foundations Orthodontics News & Media page here to see the coverage and awards we’ve secured at https://foundations-orthodontics.com/news-media/

WealthFluent

Problem

As a new fintech platform entering a crowded financial services market, WealthFluent faced the challenge of building credibility, increasing awareness, and differentiating itself from both traditional financial advisors and generic financial planning tools. The company needed to establish trust with investors while introducing a new approach to personalized wealth management powered by artificial intelligence.

Solution

​ShuBu Creative developed and executed a strategic public relations program focused on founder thought leadership, fintech innovation, product launches, financial education, and industry disruption.

We positioned CEO David Kon as an expert voice on wealth management, financial literacy, investor empowerment, and the future of AI in finance. Through media outreach, podcast placements, executive interviews, product launch announcements, and fintech industry coverage, we created visibility for both the platform and its leadership team while educating consumers on a new approach to financial decision-making.

Impact

The campaign secured media coverage and thought leadership opportunities across fintech, wealth management, technology, business, and entrepreneurial media, including:

• TechBullion

• Finimize

• FinTech World Post

• Marketing Wealth Podcast

• Pitch, Build, Scale Podcast

• Ventures in WealthTech Podcast

• Shoutout Colorado

• Authority Magazine

• Next Avenue

• Global FinTech Series

• Multiple national and international business news outlets through syndicated media distribution

Additional outcomes included:

• Successful launch and promotion of WealthFluent's AI-powered financial companion, Magpie

• National visibility for major platform enhancements and product launches

• Increased awareness of WealthFluent's approach to holistic wealth management

• Positioning David Kon as a recognized voice in financial literacy and investor empowerment

• Expanded exposure within the fintech, investment, and wealth management industries

• Establishment of WealthFluent as an emerging innovator helping investors make smarter, data-driven financial decisions through personalized AI technology

Visit WealthFluent’s News & Media page here to see the coverage and awards we’ve secured at https://wealthfluent.com/in-the-news/

The Pickled Beet

Problem

The Pickled Beet had built a strong reputation through referrals and exceptional service, but lacked consistent media visibility to support growth in its personal chef, catering, wellness, and private aviation dining divisions. The company needed to increase brand awareness, establish Chef Elizabeth Willard as a thought leader, and create third-party credibility that would attract affluent consumers, referral partners, and corporate opportunities.

Solution

​ShuBu Creative developed and executed an ongoing public relations strategy focused on thought leadership, company milestones, strategic partnerships, industry awards, and trend-driven media opportunities. We positioned Chef Elizabeth Willard as an expert in food-as-medicine, wellness, special dietary lifestyles, and luxury culinary experiences.

Our team secured interviews, feature stories, award recognition, podcast appearances, and business news coverage while developing a steady stream of newsworthy announcements. Coverage highlighted The Pickled Beet's expertise in personalized nutrition, private chef services, in-flight catering, functional medicine partnerships, major event catering, and company growth.

Impact

The campaign generated media placements across regional, national, industry, and niche wellness outlets, including:

• AP News

• Digital Journal

• Business Air News

• Voyage Miami

• Lifestyle Magazine

• Word of Mom Radio

• Chefs Move

• Catering Business Journal Florida

• Florida News Tribune

• Guide to Florida

• Miami Herald (historical coverage)

• Multiple syndicated business news networks through EIN Presswire distribution

The additional visibility and strategic award submissions also helped secure awards, recognition and partnerships:

• Best of Florida Caterer (2024)

• Best of Florida Event Caterer (2025)

• Recognition among Florida's top women-led businesses

• Expanded awareness of The Pickled Beet's food-as-medicine philosophy

• Increased visibility for strategic partnerships, including the Q Institute and Sideral Linhas Aéreas airline

• Enhanced credibility with luxury, wellness, and private aviation audiences

Visit The Pickled Beet’s News & Media page here to see the coverage and awards we’ve secured https://thepickledbeet.com/in-the-news/

RPM Builders

Problem

​RPM Builders did not have a premium brochure to show potential clients. Even though they have been in business for 20 years, this was not a project they had taken on until they met the ShuBu Creative team.

Solution

​We identified their primary services - commercial build-outs and residential remodeling - and asked about the projects they were proud of in these sectors. We honed in what makes them different, their values and their process. We worked with them to collect imagery of their best projects in both sectors to create two separate brochures, one for each audience. The sales brochures also showcases their process, their experience and credibility.

Impact

While it seems like a simple project, it takes time and focus to get something like this done. RPM Builders now has a fantastic brochure to use in all sales presentations, along with a digital version they can email to prospective clients.