Savor Culinary Services
Problem
After more than two decades in business, Savor Culinary Services had built a loyal client base throughout the Dallas-Fort Worth area, but needed greater visibility to support growth across its personal chef, catering, wellness, and private aviation dining services. Founder Chef Deb Oxman also wanted to establish herself as a recognized authority in personalized nutrition, food-as-medicine, and culinary wellness while differentiating Savor from traditional catering companies.
Solution
ShuBu Creative developed and executed a strategic public relations program focused on thought leadership, business milestones, industry innovation, strategic partnerships, award recognition, and community impact.
We positioned Chef Deb as an expert voice on healthy eating, personalized nutrition, special dietary needs, private aviation dining, and holistic wellness. Through a combination of media outreach, press releases, award submissions, podcast appearances, television interviews, and partnership announcements, we created a steady stream of newsworthy stories that elevated both the founder and the brand.
Impact
The campaign generated coverage across television, business, lifestyle, aviation, food, and wellness media, including:
Good Morning Texas
NBC Fort Worth
Fort Worth Report
Voyage Dallas
Dallas Women’s Magazine
Business Air News
Airline Industry News
CultureMap Dallas
Stroll Westlake
Word of Mom Radio
Business Press
KDAF CW33
360 Magazine
Multiple regional and national business news networks through syndicated media distribution
Additional outcomes included:
Increased visibility for Savor’s private aviation catering division
Recognition of Chef Deb as a Dallas Business Journal Women in Business award recipient
Expanded awareness of Savor’s food-as-medicine philosophy
Media coverage surrounding strategic wellness partnerships and community initiatives
Promotion of new service offerings, including customized snack memberships, cooking experiences, holiday catering programs, and wellness-focused collaborations
Reinforcement of Savor's position as a leading provider of personalized culinary services throughout the Dallas-Fort Worth market
Visit Savor’s News & Media Page to see the coverage and awards we’ve secured at https://www.savorculinaryservices.com/about/in-the-press/
