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Branding, Marketing & PR

Founded in 2018, ShuBu Creative Group is a brand-centric, full-service agency that partners with purpose-driven organizations, companies and real estate developers across the U.S. and Canada. We help bring their most impactful identities and campaigns to market with clarity and purpose.

We’ve supported hundreds of businesses and nonprofit organizations in attracting more donors, customers and investors through our signature, research-based, strategic branding process.

Our approach helps companies undergoing transformation, growth and/or messaging issues gain brand clarity and alignment, resulting in connection with the right audiences. After our branding process, we offer full-service support, including public relations and marketing.

Our team comprises seasoned creative professionals with decades of experience in branding, marketing, strategy, and PR. Whether launching a new brand, refreshing an existing one, or taking a marketing campaign to the next level, we don’t just craft the strategy and build the roadmap—we also lead the creative execution to bring every vision to life.

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Award-Winning

100s of National Clients

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100% Woman-Owned Certified

5-Star Reviews

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Our Story

ShuBu Creative Group was founded in 2018 when Becca Cooper Leebove followed her dream of agency ownership, but only after first making good on a promise she’d made to herself in her early 20s: to gain as much marketing experience as she possibly could AND rise to the coveted VP of Marketing position in a major organization first.

Leading marketing teams and large brand transformation initiatives at Vail Resorts, PorchLight Real Estate Group, Starz Entertainment, Regis University, and other Denver ad agencies, Becca decided to pursue her dream of agency ownership in 2018. Becca was awarded the 2023 Outstanding Women in Business by the Denver Business Journal and named a Top 100 Influencer in Marketing and Advertising by Marketing 2.0 in 2022.  

The name ShuBu is derived from Becca’s children’s nicknames as babies “Shu Shu” and “Bu Bu.” Her kids being her key why just made sense, plus the name was original, memorable, and no one else had it in the industry. 

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Our Values

Be Accountable

Own your actions, follow through on commitments, and take responsibility for outcomes.

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Be Honest

Act with integrity, be transparent, and build trust through authenticity.

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Be Creative

Think outside the box, embrace innovation, and find unique solutions to challenges.

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Be Kind

Show empathy, respect others, and foster a supportive community.

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Be Curious

Ask questions, seek new perspectives, and never stop learning.

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Be a Learn-it-All, Not a Know-it-All

NO EGO. Stay humble, embrace feedback, and always strive for growth.

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How We Give Back

We pride ourselves on providing free services to nonprofit organizations that serve diverse, inclusive and equitable audiences.

We’ve donated hundreds of hours and dollars to these organizations: