Foundations Orthodontics
Problem
As a growing orthodontic practice in Colorado, Foundations Orthodontics needed to increase awareness of its unique approach to airway-conscious, holistic orthodontic care while differentiating itself in a competitive healthcare market. The practice also sought to elevate the visibility of its doctors, build trust with prospective patients, and support expansion into new markets throughout the Denver metro area.
Solution
ShuBu Creative developed and executed a strategic public relations program focused on physician thought leadership, healthcare expertise, practice growth, industry recognition, and patient education.
We positioned Dr. Renee Moran and Dr. Caitlin White as trusted experts in airway-focused orthodontics, bite correction, and whole-health treatment approaches. Through media outreach, podcast placements, strategic storytelling, physician profiles, award announcements, and business growth communications, we created opportunities to showcase the practice's unique philosophy and clinical expertise.
Impact
The campaign generated media placements and thought leadership opportunities across healthcare, lifestyle, business, and professional media, including:
Colorado Gazette
New York Magazine's The Strategist
Healthcare Industry Today
Americas Women Magazine
The Ripple Effect Podcast
Regional and national business media through syndicated press distribution
Professional healthcare and orthodontic industry outlets
Additional outcomes included:
Recognition of Dr. Renee Moran on the prestigious 2026 topDentists list, selected through a peer-review process of Colorado dental professionals
Increased visibility for Foundations Orthodontics' airway-conscious and holistic treatment philosophy
Elevated profiles for both practice leaders as respected voices in orthodontics and patient-centered care
Publicity supporting the practice's continued growth and expansion within the Denver metro area
Enhanced credibility through physician features, expert commentary, podcast interviews, and industry recognition
Reinforcement of Foundations Orthodontics' position as a leading women-owned orthodontic practice serving children, teens, and adults throughout Colorado
Visit Foundations Orthodontics News & Media page here to see the coverage and awards we’ve secured at https://foundations-orthodontics.com/news-media/
