Connected EC

Collateral

All collateral was updated to reflect the brand. The worksheets are available digitally on the new website.

The New Brand

The brand look and feel was based on humanity, connection and vitality to represent leaders, team and organizations thriving.

Photography

The style uses plants, flowers and nature to represent growth vs. what is expected: corporate people and stock.

Social Media Templates

A variety of social media templates were made to enhance the captions used for value-driven posts on Linkedin targeted to leaders, teams, organizations, researchers and coaches.

Color Palette

Greens, earth tones and blues to represent vitality, growth, thriving and positivity.

Problem

Connected EC, a 12-year-old leadership coaching firm at the time of rebranding, had evolved over the years and faced challenges communicating its services and unique value proposition. Their website was intended to attract more executive coaches and clients (large corporations and organizations), but very few understood what the company did. Additionally, they needed assistance positioning themselves as an authority in the industry and increasing their visibility among positive organizational psychologists, researchers, and corporations worldwide. This was a huge issue because its value proposition, core services, mission, and vision were unclear, preventing them from scaling and reaching their goals.

Solution

ShuBu Creative addressed challenges faced by Connected EC by defining its core services, focusing on leadership, teams, and organizations, and creating a tagline, "CREATE THRIVING LEADERS, CONNECTED TEAMS, AND POSITIVE CULTURES." They modernized the brand's look with vitality-inspired colors and graphics. ShuBu also developed a digital content strategy, monthly social media posts, and earned media, enhancing brand awareness and credibility. Their content covers wellbeing, leadership, burnout, vitality, and positive organizational psychology while maintaining a consistent visual identity.

Impact

The partnership with ShuBu Creative has transformed Connected EC, propelling its growth and enhancing its market visibility. The rebranding initiative, which more effectively communicated the company's core functions, coincided with a doubling in revenue in the same year. This success was further augmented by the expansion of the coaching team and significant media coverage in CEO Global Magazine, Colorado Biz Magazine, various blogs and podcasts, and local news stations.

The impact of the launch of a robust digital content strategy was immediate and substantial. Within just five months, Connected EC's LinkedIn presence surged by 1000%, drawing the attention of academics and corporations globally. This increased exposure, coupled with a more impactful brand presence and broader reach, is a testament to the effectiveness of the rebranding.

Overall, the collaboration with ShuBu Creative not only elevated Connected EC's brand positioning but also played a crucial role in its rapid scale-up and success in the industry. The company's revised messaging, overhauled website, and strategic digital content approach were key drivers in this remarkable growth trajectory.

Butterfly Rising Institute

Problem

Butterfly Rising Institute, an organization dedicated to empowering and supporting single mothers, faced challenges with its outdated website, unclear messaging, and unrefined branding. They needed help to effectively communicate their mission, connect with their target audience, and secure partnerships with notable groups.

Solution

ShuBu Creative partnered with Butterfly Rising Institute to revamp its brand and online presence. Through a collaborative process, ShuBu Creative identified the key issues and devised a comprehensive solution.

• Website Redesign: ShuBu Creative developed a visually appealing and user-friendly website for Butterfly Rising Institute. The new website showcased its mission, programs, and success stories compellingly, creating a seamless user experience.

• Logo Refinement: ShuBu Creative refined Butterfly Rising Institute's logo to align with its vision and values. The updated logo captured the essence of transformation, resilience, and empowerment, visually representing their mission.

• Clear Messaging: ShuBu Creative worked closely with Butterfly Rising Institute to craft clear and impactful messaging. They refined the organization's brand story, mission statement, and program descriptions to communicate their value proposition to potential partners and single mothers.

Impact

The collaboration between ShuBu Creative and Butterfly Rising Institute resulted in significant positive outcomes:

City Program Partnerships & Workshops: Through the brand transformation, Butterfly Rising Institute secured a partnership with the City of Denver Wellness Program. This partnership allowed them to offer their 8-week program for single mothers to a broader audience, enhancing their reach and impact. This improved visibility attracted the attention of other notable groups, leading to more partnerships and collaborations that further expanded their influence.

Enhanced Clarity and Engagement: The clear messaging developed by ShuBu Creative resonated with single mothers and critical stakeholders. It helped prospective participants understand the value of the 8-week program, leading to increased enrollment and active engagement within the community.

Public Relations Coverage: Butterfly Rising Institute has been featured in various podcasts, blogs, trade pubs and more due to ShuBu’s ongoing public relations efforts to increase brand awareness.

Overall, ShuBu Creative's strategic approach to branding and messaging revitalized Butterfly Rising Institute's image, enabling them to make a meaningful impact on the lives of single mothers. By providing a compelling online presence, refined logo, and clear messaging, ShuBu Creative empowered Butterfly Rising Institute to reach its target audience, forge valuable partnerships, and foster positive change in the community.

Epilectra, A Graphic Novel Series

Problem

Author and creator of Epilectra, Sue Seserman, came to ShuBu Creative with the brilliant concept of a team of superheroes with disabilities transforming their disabilities into superabilities. The script of a graphic novel series was hand-drawn and presented in a spiral-bound notebook. Sue and her husband, Doug, a marketing professional, knew that this book had a promising future and a vital message to spread. First, however, they wanted help getting it launched and looking professional. 

Solution

We worked with Sue to narrow down the key brand pillars of her novel and visually develop the characters in a digitized way. We solidified a clear mission, vision and values as well as a tagline for the book: Transforming Disability into Superability. We determined how to position the book for preteens, parents, and loved ones of those with disabilities. We worked with Sue to hire an illustrator that fit the needs, vision, and style. Once we found the right designer, we went to work.

We've been working for nine months on developing the characters, the storyboards, and the brand messaging pillars. Once we determined the characters and the brand messaging, we created a website, media kit and other marketing materials to support Sue, like business cards and talking points to bring to conferences. At the same time, Sue worked on building a social media presence, followers and general disability awareness. 

All the while, we have also implemented an ongoing monthly e-newsletter to Sue’s growing database of contacts as well as a monthly blog post to keep audiences engaged while we wait for the book to publish.

Impact

Sue has grown her audience to thousands of followers on Linkedin, FB, Instagram and Twitter from ground zero. She has gotten endorsements from associations such as the National Epilepsy Foundation and has been interviewed by other industry publications. She even participated in a book publishing contest in Las Vegas, and made it to the top SIX contestants out of 17 for her book pitch. Sue continues to gain awareness of this critical topic. The book was signed with a publisher and is due to hit the market in 2024, so stay tuned!

Vannin Chief of Staff

Problem

Formally known as Vannin Consulting, their name and brand did not clearly explain the benefit of what they deliver. They also needed an elevated brand to reflect their growth better.

Solution

Meet Vannin Chief of Staff.

We changed their name to Vannin Chief of Staff to be more specific. We made their brand more engaging and inclusive, with diverse and bold illustrations.

We also improved their messaging, mission, vision, and values and updated their logo and visual identity to be relevant and modern.

Impact

Vannin Chief of Staff worked with us to implement a marketing plan, including social media, pitch decks and public relations. Since the rebrand, they have seen their followers increase from almost nothing on Linkedin to now more than 600 and growing. They also have increased their revenue threefold over two years, been written up in Forbes and recognized globally by other publications.