Springwood Retirement

Springwood Retirement is wwned and operated by our client, Elkco Properties, an established Denver-based developer. Springwood Retirement Campus needed a modern update. We worked with Springwood Retirement Campus to update and freshen up all of their marketing to be simple, impactful and storytelling in nature. The butterfly theme was seen throughout the original branding as well as a symbol throughout the retirement campus itself, which inspired ShuBu to bring it into the new visual identity .

The Reserve at Lone Tree

It's always a unique challenge to create a house of brands. Experience Senior Living develops senior housing communities across the country. Their newest community, The Reserve in Lone Tree, will break the mold of traditional seniors housing communities, allowing residents, families and team members to experience luxury living together.

Leveraging a strategy mimicking the hotel house of brands, Bonvoy Marriot, we developed four brand identities that encompass forward-thinking experiences in senior living: The Reserve, The Gallery, Sancerre and The Crossings all under the family of Experience Senior Living communities across the country.

We created the Experience Senior Living umbrella brand first to house varying levels of innovative housing for seniors from affordable, premium to luxury.

Check out The Reserve!