National Senior Living | Experience Senior Living
Problem
In 2022, NexCore Group had a vision to create a new kind of senior living company, one that challenged traditional perceptions of aging through hospitality, wellness, culinary, and elevated lifestyle experiences. Before a single community was open, the organization needed a visual identity, but also a brand strategy capable of supporting long-term national growth.
The challenge was to define the new senior living organization's purpose, create a scalable brand architecture, and develop a marketing foundation that could support multiple community experiences from art, music, high-end diverse culinary, fitness, hospitality, and most importantly, a sense of community while maintaining a cohesive corporate identity.
Beginning in 2022, ShuBu Creative Group embarked on a multi-year partnership with NexCore Group to help support the development of the Experience Senior Living brand, including the sub-brands under the umbrella and the foundational assets.
Solution
Phase 1 | Brand Strategy & Architecture (2022)
ShuBu Creative Group began the engagement by leading an immersive brand strategy workshop with ESL's executive leadership. Through collaborative discovery sessions, we facilitated leadership workshops to define the organization's vision, positioning, target audiences, values, and long-term growth strategy.
That strategic foundation led to the creation of Experience Senior Living (ESL). We presented a “house of brands” positioning and used the Marriott as an example, showing a strategy that would hold a scalable brand architecture designed to support future expansion. We developed brand identities for:
The Reserve
ESL’s premier luxury collection, designed around elevated hospitality and refined living.
The Gallery
A vibrant lifestyle brand inspired by art, music, creativity, and culture.
Sancerre
A socially driven brand centered on connection, engagement, and community.
The Crossings
A welcoming, approachable brand offering a more traditional senior living experience.
As the brands evolved, additional agencies were brought in to further expand portions of the visual identities for select collections. ShuBu remained an integral strategic partner throughout the process, ensuring continuity while continuing to guide the overall brand vision and marketing strategy.
Phase 2 | Bringing the Brand to Life (2023–2024)
With the brand architecture established, ShuBu helped transform the strategy into a comprehensive marketing platform that could support community development nationwide. This included:
Website design
Collateral - brochures, business cards, vehicle wraps, etc.
Digital Marketing
Public Relations
Phase 3 | Growth, Marketing & Public Relations (2025–2026)
As new communities prepared to open, ShuBu expanded its role to include integrated marketing strategy, public relations, grand opening campaigns, professional photography, lead generation optimization, and fractional marketing leadership. The team also supported executive visibility, agency coordination, website optimization, and marketing initiatives that helped strengthen lead quality and occupancy across the portfolio.
Impact
Marketing:
Over the course of the partnership, ShuBu helped transform Experience Senior Living from an early-stage concept into a nationally recognized senior living organization with a scalable brand platform supporting communities across the United States.
There are now properties in Colorado, Maryland, Florida, Indiana, Ohio and Virginia.
Key accomplishments include:
Created the Experience Senior Living master brand through a comprehensive brand strategy process.
Developed four differentiated community brands that continue to support portfolio growth.
Built a scalable brand architecture that enabled national expansion.
Designed marketing systems and creative assets supporting seven communities.
Produced more than 500 digital advertisements in addition to websites, brochures, signage, sales collateral, and other branded materials.
Served as a long-term strategic branding, marketing, and public relations partner throughout the organization's growth.
Public Relations:
One of the partnership's most successful initiatives was the Grand Opening of The Gallery at Fort Collins, where ShuBu led all public relations and media relations with just 2.5 months to execute. The team developed the PR strategy, built media and influencer relationships from scratch, coordinated political and professional referral outreach, and managed all on-site media engagement.
The campaign generated measurable results, including:
900+ press release publication pickups
550+ grand opening attendees
Seven major earned media placements
Coverage in Colorado Real Estate Journal, McKnight's Senior Living, Senior Housing News, iAdvance Senior Care, The Colorado Gazette, The Coloradoan, and Fort Collins City Lifestyle
More than 100 targeted media contacts developed
More than 20 industry and referral partner relationships established
Community inquiries increased 132% compared to March
Occupancy increased from 21% to 27%
Website traffic surged during the campaign, with 18,000 active users and 86,000 website events
In just 2.5 months, ShuBu built the media, political, and professional referral foundation that often takes six months or longer to establish, positioning The Gallery at Fort Collins as Northern Colorado's premier luxury senior living destination while strengthening the visibility of both Experience Senior Living and NexCore Group.
Specialty Manufacturing | Americase International
Problem
Americase International had established itself as a highly respected provider of custom hazardous materials packaging, testing, and regulatory consulting for the lithium-ion battery industry. While the company was well known among existing customers, its expertise and innovative approach were not widely recognized across the broader industry.
As Americase expanded its integrated services, leadership recognized an opportunity to elevate the company's reputation beyond a trusted vendor to become one of the industry's leading authorities on lithium-ion battery safety, compliance, and innovation. Despite decades of expertise, the company had invested very little in strategic marketing, public relations, or executive thought leadership.
Solution
Working alongside Americase International's digital marketing team, ShuBu Creative developed a strategic content marketing and public relations program designed to position the company as a recognized industry thought leader.
Key objectives included:
Positioning Americase International as a leading authority in lithium-ion battery safety and regulatory compliance
Increasing awareness of its packaging, testing, and consulting services
Elevating executives and technical experts as trusted industry voices
Building momentum around the launch of Mastering Lithium-Ion Battery Safety—the industry's first comprehensive field guide on the subject
ShuBu Creative developed highly targeted media lists spanning battery technology, engineering, transportation, logistics, hazardous materials, manufacturing, and executive leadership publications. Rather than relying solely on product announcements, the strategy focused on sharing valuable industry expertise through thought leadership, educational content, executive interviews, and media outreach.
The book launch became the cornerstone of the campaign. Months before publication, ShuBu Creative secured media opportunities, distributed press kits, coordinated interviews, and generated anticipation leading up to the in-person launch event. To maximize visibility, customized media kits—including advance copies of the book and Kindle devices—were delivered to priority journalists and industry influencers.
Throughout the campaign, ShuBu Creative maintained a steady cadence of newsworthy announcements highlighting the company's educational webinar series, strategic executive hires, major business acquisition, and continued innovation within the battery safety industry.
Impact
By combining executive thought leadership, strategic media relations, educational content, and a high-profile book launch, Americase International significantly elevated its visibility and credibility across the battery safety industry.
The campaign generated coverage in respected national and trade publications, including:
CEO/CFO Magazine
Authority Magazine
National Law Review
Battery Technology
Design News
The launch of Mastering Lithium-Ion Battery Safety attracted more than 150 industry professionals and media representatives, creating valuable relationships while reinforcing Americase's position as one of the industry's most trusted voices on lithium-ion battery safety and compliance.
As a result, Americase strengthened awareness among manufacturers, logistics providers, defense contractors, energy companies, and other highly regulated industries—expanding its reputation from an established service provider to a recognized thought leader.
To view the media coverage, executive features, press releases, and industry news generated through this campaign, visit the Americase International News & Media page: https://www.americaseinternational.com/in-the-news/
Career & Leadership Coaching | Chef Deb Oxman
Problem
After building Savor Culinary, a successful private chef and catering company in Fort Worth, TX, and becoming a nationally recognized leader in the private chef industry, Chef Deb Oxman saw a significant gap in professional development for culinary entrepreneurs. While private chefs excelled in the kitchen, many struggled with leadership, operations, profitability, marketing, and scaling their businesses.
Chef Deb envisioned SHARPEN as a first-of-its-kind educational experience that would bring together executive chefs, culinary entrepreneurs, and industry partners to learn from one another while building stronger, more sustainable businesses.
In its 10th year, the challenge was attracting new and existing clients year-after-year, establishing immediate credibility to new chefs, and generating attendance from busy culinary professionals across the country.
Solution
ShuBu Creative Group partnered with Chef Deb to develop the SHARPEN 10th Annual Conference brand and execute a strategic marketing and public relations campaign designed to position both Chef Deb and SHARPEN as leaders within the culinary business community.
The campaign focused on:
Positioning Chef Deb as a nationally recognized business coach and thought leader for culinary entrepreneurs.
Building awareness and excitement leading up to the inaugural SHARPEN conference.
Developing strategic messaging that differentiated SHARPEN from traditional culinary conferences by focusing on business growth, leadership, and profitability.
Promoting the event through digital marketing, strategic partnerships, social media, email marketing, public relations, and thought leadership opportunities.
Leveraging Chef Deb's growing media presence and industry expertise to establish credibility with chefs, culinary business owners, and organizations serving the private chef industry.
Rather than simply filling seats, the strategy focused on building a movement around culinary leadership and creating a long-term platform that would extend beyond a single conference.
Impact
The 10th inaugural SHARPEN conference welcomed more than 100 executive chefs, culinary entrepreneurs, and industry partners from across the private chef industry, immediately establishing the event as a premier educational experience for culinary business owners.
The campaign helped elevate Chef Deb's visibility as one of the industry's leading business coaches while creating meaningful opportunities for continued growth.
Results included:
100+ executive chefs and culinary industry professionals attended SHARPEN.
New coaching and advisory clients generated following the conference.
Increased visibility and credibility for Chef Deb as a culinary business strategist, keynote speaker, and industry thought leader.
Expanded relationships with strategic partners serving the private chef and culinary business community.
Media visibility through outlets including ABC, NBC, CBS, Authority Magazine, Indulge Magazine, Fort Worth Business Press, Entrepreneurial Chef, and additional industry publications.
Established the foundation for SHARPEN to grow into one of Chef Deb's signature programs supporting culinary entrepreneurs nationwide.
Today, SHARPEN serves as a cornerstone of Chef Deb's coaching ecosystem, helping culinary leaders build stronger businesses while reinforcing her reputation as one of the nation's leading voices in culinary entrepreneurship, including other workshops, webinars and retreats throughout the year before and after SHARPEN.
Food Truck | Devroux Artisan Sandwiches
Problem
As an up and coming artisan food truck and catering company entering the competitive Denver market, Devroux Artisan Sandwiches needed a cohesive brand identity that would stand out while authentically reflecting its story, values, and family legacy. The company also required a professional digital presence, consistent marketing materials, and an integrated strategy to build awareness, generate catering and event bookings, and establish credibility from launch.
Solution
ShuBu Creative developed and executed a comprehensive brand launch and integrated marketing strategy designed to establish Devroux as a recognizable, community-focused artisan sandwich brand.
Our team refined and formalized the existing brand identity, creating a cohesive visual system including logo refinements, brand guidelines, menu design, website strategy and copy, professional photography coordination, social media management, email marketing, and public relations support. We also developed messaging centered around comfort, craftsmanship, hospitality, family legacy, and community connection while creating consistent customer experiences across every marketing touchpoint. The campaign positioned Devroux as more than a food truck—it became a memorable Denver artisan sandwich experience built to support long-term growth.
Impact
The integrated marketing campaign successfully launched Devroux Artisan Sandwiches with a polished, professional brand presence that positioned the company for long-term growth and community recognition.
Additional outcomes included:
A refined brand identity with cohesive logo, typography, color palette, and brand guidelines.
A strategic website built to showcase the menu, drive bookings, and tell the Devroux story.
Professional photography supporting marketing across web, social media, PR, and print.
Consistent social media content that increased brand awareness and community engagement.
Email marketing designed to promote catering, events, and customer retention.
Public relations and media materials that strengthened Devroux's visibility in the Denver market.
A unified marketing strategy connecting branding, web, social media, email, photography, and PR.
Clear positioning around handcrafted quality, hospitality, and family-inspired storytelling.
Visit Devroux Artisan Sandwiches at https://devroux.com to see the brand, website, and marketing foundation developed through this engagement.
Changing The Dental Experience | Weisbard
Problem
After more than 40 years of serving patients in the Denver Tech Center, Weisbard Dental had built a strong reputation through exceptional patient care and referrals. However, the practice sought to increase visibility, highlight its unique patient-centered approach, elevate Dr. Lee Weisbard's professional profile, and reinforce its position as one of Colorado's leading cosmetic, restorative, and implant dentistry practices.
Solution
ShuBu Creative developed and executed a strategic public relations program focused on healthcare thought leadership, business recognition, community leadership, industry awards, and expert commentary.
We positioned Dr. Lee Weisbard as a trusted authority on oral health, cosmetic dentistry, patient care, and dental innovation while also highlighting her longstanding commitment to community service and business leadership. Through media outreach, executive profiles, award submissions, podcast and interview opportunities, and strategic storytelling, we created meaningful visibility for both the practice and its founder.
Impact
The campaign generated media placements across healthcare, business, lifestyle, and community media, including:
TIME Magazine
Fox31 Denver (KDVR)
ColoradoBiz
Authority Magazine / Medium
Denver Women Magazine
Neighbors of Greenwood Village
Intermountain Jewish News
Boulder Jewish News
The Denver Dispatch
Med Daily
Healthcare Industry and Dental Technology publications
Regional and national business media through syndicated press distribution
Additional outcomes included:
Recognition as a finalist for the ColoradoBiz Top Company Awards in the Healthcare category
National visibility for Dr. Weisbard's expertise in patient-centered dental care and emerging dental technologies
Recognition of Dr. Weisbard as a finalist for the eWomen Network International Awards
Increased awareness of Weisbard Dental's commitment to personalized, relationship-driven care
Elevated visibility for Dr. Weisbard's leadership within the Denver business community through her appointment as President of the Denver Jewish Chamber of Commerce
Reinforcement of Weisbard Dental's reputation as one of the Denver metro area's premier cosmetic, restorative, and implant dentistry practices serving patients for more than four decades
Visit Weisbard Dental’s News & Media Page to see the coverage and awards we’ve secured at https://www.weisbarddental.com/in-the-news/
Private Aviation & Personal Chef Services | The Pickled Beet
Problem
The Pickled Beet had built a strong reputation through referrals and exceptional service, but lacked consistent media visibility to support growth in its personal chef, catering, wellness, and private aviation dining divisions. The company needed to increase brand awareness, establish Chef Elizabeth Willard as a thought leader, and create third-party credibility that would attract affluent consumers, referral partners, and corporate opportunities.
Solution
ShuBu Creative developed and executed an ongoing public relations strategy focused on thought leadership, company milestones, strategic partnerships, industry awards, and trend-driven media opportunities. We positioned Chef Elizabeth Willard as an expert in food-as-medicine, wellness, special dietary lifestyles, and luxury culinary experiences.
Our team secured interviews, feature stories, award recognition, podcast appearances, and business news coverage while developing a steady stream of newsworthy announcements. Coverage highlighted The Pickled Beet's expertise in personalized nutrition, private chef services, in-flight catering, functional medicine partnerships, major event catering, and company growth.
Impact
The campaign generated media placements across regional, national, industry, and niche wellness outlets, including:
AP News
Digital Journal
Business Air News
Voyage Miami
Lifestyle Magazine
Word of Mom Radio
Chefs Move
Catering Business Journal Florida
Florida News Tribune
Guide to Florida
Miami Herald (historical coverage)
Multiple syndicated business news networks through EIN Presswire distribution
The additional visibility and strategic award submissions also helped secure awards, recognition and partnerships:
Best of Florida Caterer (2024)
Best of Florida Event Caterer (2025)
Recognition among Florida's top women-led businesses
Expanded awareness of The Pickled Beet's food-as-medicine philosophy
Increased visibility for strategic partnerships, including the Q Institute and Sideral Linhas Aéreas airline
Enhanced credibility with luxury, wellness, and private aviation audiences
Visit The Pickled Beet’s News & Media page here to see the coverage and awards we’ve secured https://thepickledbeet.com/in-the-news/
Holistic Healthcare | Foundations Orthodontics
Problem
As a growing orthodontic practice in Colorado, Foundations Orthodontics needed to increase awareness of its unique approach to airway-conscious, holistic orthodontic care while differentiating itself in a competitive healthcare market. The practice also sought to elevate the visibility of its doctors, build trust with prospective patients, and support expansion into new markets throughout the Denver metro area.
Solution
ShuBu Creative developed and executed a strategic public relations program focused on physician thought leadership, healthcare expertise, practice growth, industry recognition, and patient education.
We positioned Dr. Renee Moran and Dr. Caitlin White as trusted experts in airway-focused orthodontics, bite correction, and whole-health treatment approaches. Through media outreach, podcast placements, strategic storytelling, physician profiles, award announcements, and business growth communications, we created opportunities to showcase the practice's unique philosophy and clinical expertise.
Impact
The campaign generated media placements and thought leadership opportunities across healthcare, lifestyle, business, and professional media, including:
Colorado Gazette
New York Magazine's The Strategist
Healthcare Industry Today
Americas Women Magazine
The Ripple Effect Podcast
Regional and national business media through syndicated press distribution
Professional healthcare and orthodontic industry outlets
Additional outcomes included:
Recognition of Dr. Renee Moran on the prestigious 2026 topDentists list, selected through a peer-review process of Colorado dental professionals
Increased visibility for Foundations Orthodontics' airway-conscious and holistic treatment philosophy
Elevated profiles for both practice leaders as respected voices in orthodontics and patient-centered care
Publicity supporting the practice's continued growth and expansion within the Denver metro area
Enhanced credibility through physician features, expert commentary, podcast interviews, and industry recognition
Reinforcement of Foundations Orthodontics' position as a leading women-owned orthodontic practice serving children, teens, and adults throughout Colorado
Visit Foundations Orthodontics News & Media page here to see the coverage and awards we’ve secured at https://foundations-orthodontics.com/news-media/
Financial Technology | WealthFluent
Problem
As a new fintech platform entering a crowded financial services market, WealthFluent faced the challenge of building credibility, increasing awareness, and differentiating itself from both traditional financial advisors and generic financial planning tools. The company needed to establish trust with investors while introducing a new approach to personalized wealth management powered by artificial intelligence.
Solution
ShuBu Creative developed and executed a strategic public relations program focused on founder thought leadership, fintech innovation, product launches, financial education, and industry disruption.
We positioned CEO David Kon as an expert voice on wealth management, financial literacy, investor empowerment, and the future of AI in finance. Through media outreach, podcast placements, executive interviews, product launch announcements, and fintech industry coverage, we created visibility for both the platform and its leadership team while educating consumers on a new approach to financial decision-making.
Impact
The campaign secured media coverage and thought leadership opportunities across fintech, wealth management, technology, business, and entrepreneurial media, including:
TechBullion
Finimize
FinTech World Post
Marketing Wealth Podcast
Pitch, Build, Scale Podcast
Ventures in WealthTech Podcast
Shoutout Colorado
Authority Magazine
Next Avenue
Global FinTech Series
Multiple national and international business news outlets through syndicated media distribution
Additional outcomes included:
Successful launch and promotion of WealthFluent's AI-powered financial companion, Magpie
National visibility for major platform enhancements and product launches
Increased awareness of WealthFluent's approach to holistic wealth management
Positioning David Kon as a recognized voice in financial literacy and investor empowerment
Expanded exposure within the fintech, investment, and wealth management industries
Establishment of WealthFluent as an emerging innovator helping investors make smarter, data-driven financial decisions through personalized AI technology
Visit WealthFluent’s News & Media page here to see the coverage and awards we’ve secured at https://wealthfluent.com/in-the-news/
Private Aviation & Personal Chef Services | Savor Culinary
Problem
After more than two decades in business, Savor Culinary Services had built a loyal client base throughout the Dallas-Fort Worth area, but needed greater visibility to support growth across its personal chef, catering, wellness, and private aviation dining services. Founder Chef Deb Oxman also wanted to establish herself as a recognized authority in personalized nutrition, food-as-medicine, and culinary wellness while differentiating Savor from traditional catering companies.
Solution
ShuBu Creative developed and executed a strategic public relations program focused on thought leadership, business milestones, industry innovation, strategic partnerships, award recognition, and community impact.
We positioned Chef Deb as an expert voice on healthy eating, personalized nutrition, special dietary needs, private aviation dining, and holistic wellness. Through a combination of media outreach, press releases, award submissions, podcast appearances, television interviews, and partnership announcements, we created a steady stream of newsworthy stories that elevated both the founder and the brand.
Impact
The campaign generated coverage across television, business, lifestyle, aviation, food, and wellness media, including:
Good Morning Texas
NBC Fort Worth
Fort Worth Report
Voyage Dallas
Dallas Women’s Magazine
Business Air News
Airline Industry News
CultureMap Dallas
Stroll Westlake
Word of Mom Radio
Business Press
KDAF CW33
360 Magazine
Multiple regional and national business news networks through syndicated media distribution
Additional outcomes included:
Increased visibility for Savor’s private aviation catering division
Recognition of Chef Deb as a Dallas Business Journal Women in Business award recipient
Expanded awareness of Savor’s food-as-medicine philosophy
Media coverage surrounding strategic wellness partnerships and community initiatives
Promotion of new service offerings, including customized snack memberships, cooking experiences, holiday catering programs, and wellness-focused collaborations
Reinforcement of Savor's position as a leading provider of personalized culinary services throughout the Dallas-Fort Worth market
Visit Savor’s News & Media Page to see the coverage and awards we’ve secured at https://www.savorculinaryservices.com/about/in-the-press/
Real Estate Development | RPM Builders
Problem
RPM Builders did not have a premium brochure to show potential clients. Even though they have been in business for 20 years, this was not a project they had taken on until they met the ShuBu Creative team.
Solution
We identified their primary services - commercial build-outs and residential remodeling - and asked about the projects they were proud of in these sectors. We honed in what makes them different, their values and their process. We worked with them to collect imagery of their best projects in both sectors to create two separate brochures, one for each audience. The sales brochures also showcases their process, their experience and credibility.
Impact
While it seems like a simple project, it takes time and focus to get something like this done. RPM Builders now has a fantastic brochure to use in all sales presentations, along with a digital version they can email to prospective clients.
Real Estate Development | Elkco Properties
We helped Elkco Properties pull together a portfolio to showcase more than 30 years of real estate acquisitions, developments and investments, spanning six states and employing 300 associates. The company printed 250 of these books to give to potential partners, investors, loan officers, city officials, etc. to identify new opportunities, attract investors and reach new markets.
Healthcare Real Estate Development | Sun Life Health
Problem
Sun Life Health (SLH) is a quality healthcare network and provider in Pinal County, Arizona. Their resources and reputation have grown over the last 45+ years and they came to ShuBu Creative to update their brand and messaging to better reflect who they are in today’s market. After a deep analysis, we discovered several key areas in need of alignment for both consistency and clarity.
We found that they had inconsistent branding across service lines, different naming conventions and slightly varying logos at their various locations. In fact, we determined that the logo and colors were very similar to Walmart’s branding, which ultimately translated to a discount feel in the consumer’s eye and did not show the depth and breadth of what they offered— top quality healthcare.
Through focus groups and our signature interview process, it was revealed that the word 'center,' which appeared in all their service lines, had different meanings to prospective patients. Finally, we found very little diversity in their marketing assets despite locations in very diverse areas.
Solution
We began by renaming Sun Life Family Healthcare Center to Sun Life Health. Next, we created a brand and visual identity to reflect that they are quality, reputable healthcare providers for everyone, regardless of race, age or socio-economic status. We updated the color palette to a brighter, more modern aesthetic- one unique to SLH. In addition to redesigning the logo to mark a sun moving in a circle, symbolizing innovative patient-centric care, we also changed all of their brand and marketing photography to be more inclusive and diverse. Finally, we launched a new messaging platform with more engaging, value-driven language to ensure connection with the audience.
Impact
Sun Life Health now has solid brand guidelines and consistent branding across all channels. Since the re-brand, the organization has received several community recognitions, federal grants and awards. Executives at the hospital reported that they show an increase in awareness in the community by the volume of phone calls and appointments being made. They also reported the branding has also made recruiting easier, there have been fewer recruiting issues since redesigning the brand and website.
Real Estate Development | Springwood Retirement
Springwood Retirement is wwned and operated by our client, Elkco Properties, an established Denver-based developer. Springwood Retirement Campus needed a modern update. We worked with Springwood Retirement Campus to update and freshen up all of their marketing to be simple, impactful and storytelling in nature. The butterfly theme was seen throughout the original branding as well as a symbol throughout the retirement campus itself, which inspired ShuBu to bring it into the new visual identity .
Real Estate Development | The Reserve at Lone Tree
It's always a unique challenge to create a house of brands. Experience Senior Living develops senior housing communities across the country. Their newest community, The Reserve in Lone Tree, will break the mold of traditional seniors housing communities, allowing residents, families and team members to experience luxury living together.
Leveraging a strategy mimicking the hotel house of brands, Bonvoy Marriot, we developed four brand identities that encompass forward-thinking experiences in senior living: The Reserve, The Gallery, Sancerre and The Crossings all under the family of Experience Senior Living communities across the country.
We created the Experience Senior Living umbrella brand first to house varying levels of innovative housing for seniors from affordable, premium to luxury.
Check out The Reserve!
Igniting Communication | FUSE
We did a complete brand analysis to help create Fuse – Igniting Communication. We interviewed and surveyed stakeholders and prospective customers to determine the ultimate value proposition of this new company, which teaches individuals, teams and companies to communicate effectively, stimulating collaborative innovation and business success.
Real Estate Development | Latitude40
Bringing this 20-year in the making brand to life has been an honor. Every detail is the ideation of the founder himself, Jay Hebb. From helping Jay name his brokerage, to creating signage and finding unique ways to represent his investment, development and residential real estate portfolio with the utmost integrity has been key to developing the Latitute40 brand.
Healthcare, Nutrition & Senior Care | Homestyle Direct
We built and designed a website with an e-commerce meal shopping and ordering experience, a multi-level case manager referral form process and integrated it with the company’s CRM system.
Problem
Homestyle Direct recognized the need to evolve its brand to better align with its growing offerings and changing market dynamics—the company had grown from a meal delivery service for food insecurity into a comprehensive healthcare company offering home-delivered meals to Medicaid Advantage and Medicare members.
The existing brand identity was 26 years old and no longer fully represented the company's full offering, necessitating a comprehensive rebranding. The challenge was to develop new messaging and a visual identity that positioned Homestyle Direct as a healthcare company with many meal choices and meals that were medically tailored to specific disease states - heart disease, renal disease, diabetes, gluten intolerance and other chronic conditions. Additionally, the rebranding had to be implemented across all platforms, including an outdated e-commerce website, to ensure a cohesive and seamless experience for multiple audiences: elderly, adult children, healthcare case managers, state agencies and healthcare companies.
Solution
The initial step involved comprehensive market research to understand industry trends, customer needs, and the competitive landscape. This research laid the foundation for developing a messaging strategy that would resonate with the target audience. The key focus was to hone in on the messaging that accurately reflected the brand's values and offerings. Alongside the messaging refinement, a new visual identity was developed and launched. The visual identity comprised a new logo, colors, supporting graphical elements, iconography, font packages and photography style. Once approved and trademarked, we updated the website design, all social media channels, and email templates to reflect the new brand image and messaging. This also included programming a new e-commerce website (not only frontend design), fully designed to meet the needs of multiple audiences, including a shop for meals, referral forms for case managers and information for state agencies and partners. To ensure effective implementation, training and communication were provided to the internal team on how to use the messaging toolkit and all new sales collateral effectively. This step was crucial to maintaining a unified brand voice across all departments and platforms. Included in the training was lots of new swag given out to employees, including puffer jackets, hoodies, stickers, pens, and more! The final step was launching a comprehensive marketing campaign targeting Case Managers, and also the company’s database of current members. The invigorated communications were sent consistently and frequently to both case managers and the existing members. We leveraged Homestyle Direct’s social media channels, CRM databases, and national press releases to communicate new medically-tailored meals, updated menus, and the variety the company provided for its members.
Impact
Here's the exciting part: We met the challenge and exceeded it! Meal orders skyrocketed by an impressive 87% year-over-year, and we grew their customer base by 32% after the first marketing campaign post-rebrand. Now after 2-years, revenue grew from $40M to $60M due to the re-branding, new marketing efforts, strong sales team and stronger operations overall.
Real Estate Development | Farmhouse Villas
We helped Elkco Properties, an established Denver-based development company with a name, logo, visual identity, aerial photographs, content and execution of an extensive 15+ page pitch deck for investors. The deck went out to potential investors, and the development was fully funded to go forward and is located in Lone Tree, Colorado.
Real Estate Development | Mikvah of East Denver
Problem
A unique development was coming to the Jewish Community in Denver—this project entailed developing a brand for a Mikvah 'coming soon to Denver. While the Mikvah was not operational, the goal was to raise enough money to sustain construction.
Therefore, we need a strong brand that catches high-end donors' attention.
Solution
While being built, we developed a strategy to promote the construction project and gain awareness in the community with a vibrant and relevant visual identity and messaging system. The messaging was open to anyone and education-focused, while the visual identity needed to be fresh and modern.
Impact
The brand reflected a water-like feel derived from what a Mikvah is for the Jewish community. The dots resembled a Jewish star within the design, which was modern and catchy. In addition, a watercolorist enhanced the brand by texturing the renderings and photographs, giving the entire brand an elevated and classy feel.
We helped a 20-year in the making vision come to life and launch in six months. Now, the Mikvah not only raised $250 Million in the capital, but they are also up and running now and serving the Jews in Denver and surrounding areas.
Recruitment Development | Commerce City Police Department
Problem
In recent years, especially since the death of George Floyd, fewer and fewer people are choosing a career in law enforcement and existing officers are either jumping from department to department or retiring.
Commerce City Police Department (CCPD) came to ShuBu Creative after facing significant staffing crises like many other police departments nationwide. Their goal? To hire 20 police officers, 11 civilians and counting, by the end of 2022 and more officers in 2023. They were also receiving less then 100 applications during the hiring season, needed a complete rebrand of their organization’s image, and implementation of an effective recruiting process overall.
Solution
Shubu Creative designed a branding, PR and marketing strategy to show the positive attributes of the culture at CCPD and attract the desired candidates. Our goal was to change the narrative, and our research showed that CCPD is dedicated to internal culture change and community policing. We created an entire messaging and brand identity around this, a new recruitment landing page, social media ads, photography, and video and implemented these assets through paid digital media and social media channels. The campaign focuses on diversity, females, police reform, engaging the next generation of police for their academy, and recruiting certified officers.
Impact
The results indicate that the strategic messaging and creative assets resonated with audiences. Over the course of the campaign, which was 16 months, CCPD received 600 (compared to less than 100) applications and hired 30 officers (original goal was 20) from the marketing efforts!
Visit https://www.c3gov.com/living-in/police-public-safety/join-the-pd to see our live recruitment landing page, videos and messaging!
Check out the campaign’s four videos here: