Americase International
Problem
Americase International had established itself as a highly respected provider of custom hazardous materials packaging, testing, and regulatory consulting for the lithium-ion battery industry. While the company was well known among existing customers, its expertise and innovative approach were not widely recognized across the broader industry.
As Americase expanded its integrated services, leadership recognized an opportunity to elevate the company's reputation beyond a trusted vendor to become one of the industry's leading authorities on lithium-ion battery safety, compliance, and innovation. Despite decades of expertise, the company had invested very little in strategic marketing, public relations, or executive thought leadership.
Solution
Working alongside Americase International's digital marketing team, ShuBu Creative developed a strategic content marketing and public relations program designed to position the company as a recognized industry thought leader.
Key objectives included:
Positioning Americase International as a leading authority in lithium-ion battery safety and regulatory compliance
Increasing awareness of its packaging, testing, and consulting services
Elevating executives and technical experts as trusted industry voices
Building momentum around the launch of Mastering Lithium-Ion Battery Safety—the industry's first comprehensive field guide on the subject
ShuBu Creative developed highly targeted media lists spanning battery technology, engineering, transportation, logistics, hazardous materials, manufacturing, and executive leadership publications. Rather than relying solely on product announcements, the strategy focused on sharing valuable industry expertise through thought leadership, educational content, executive interviews, and media outreach.
The book launch became the cornerstone of the campaign. Months before publication, ShuBu Creative secured media opportunities, distributed press kits, coordinated interviews, and generated anticipation leading up to the in-person launch event. To maximize visibility, customized media kits—including advance copies of the book and Kindle devices—were delivered to priority journalists and industry influencers.
Throughout the campaign, ShuBu Creative maintained a steady cadence of newsworthy announcements highlighting the company's educational webinar series, strategic executive hires, major business acquisition, and continued innovation within the battery safety industry.
Impact
By combining executive thought leadership, strategic media relations, educational content, and a high-profile book launch, Americase International significantly elevated its visibility and credibility across the battery safety industry.
The campaign generated coverage in respected national and trade publications, including:
CEO/CFO Magazine
Authority Magazine
National Law Review
Battery Technology
Design News
The launch of Mastering Lithium-Ion Battery Safety attracted more than 150 industry professionals and media representatives, creating valuable relationships while reinforcing Americase's position as one of the industry's most trusted voices on lithium-ion battery safety and compliance.
As a result, Americase strengthened awareness among manufacturers, logistics providers, defense contractors, energy companies, and other highly regulated industries—expanding its reputation from an established service provider to a recognized thought leader.
To view the media coverage, executive features, press releases, and industry news generated through this campaign, visit the Americase International News & Media page: https://www.americaseinternational.com/in-the-news/
