Youth Healthcare Alliance

Problem

The Colorado Association of School-Based Health Care (CASBHC) faced challenges in effectively communicating its mission, services, and impact to its target audience. The organization's previous name, branded as an acronym CASBHC was confusing, making it difficult to differentiate themselves from hundreds of other Colorado health-based organizations and make new legislators (their primary audience) aware of their cause, which equals more funding for school-based healthcare clinics. 

Solution

CASBHC partnered with ShuBu Creative to lead its rebranding strategy. Collaborating closely with the Executive Director, staff, and board, ShuBu Creative embarked on a comprehensive branding process to redefine the organization's identity and develop a compelling brand narrative.

ShuBu Creative began by facilitating brainstorming sessions and conducting in-depth interviews to gain insights into the organization's values, goals, and target audience. Through this collaborative process, a new name, "Youth Health Care Alliance," was chosen to reflect the organization's mission better and focus. The tagline, "Champions for Colorado School-Based Clinics," was also developed to succinctly convey the organization's dedication to advancing healthcare access for youth.

To further strengthen the brand, ShuBu Creative refined the brand power words to encapsulate the organization's services: "Advocacy, Advancement, Access, and Equity." These words became the pillars of the brand, representing the core values and impact of the Youth Health Care Alliance.

Impact

The rebranding efforts led by ShuBu Creative had a significant impact on the Youth Health Care Alliance. The organization's new brand narrative now effectively communicates its purpose of improving healthcare outcomes for youth in Colorado. The refined brand power words provide a clear framework for the organization's work and resonate with its stakeholders.

The visual identity of the brand was also transformed to reflect a youthful yet sophisticated image. ShuBu Creative designed modern iconography and selected vibrant colors that captured the attention of the target audience, creating a visually appealing and engaging brand presence.

With the successful rebranding, the Youth Health Care Alliance experienced several positive outcomes. The organization's new name and tagline helped position itself as a leader and advocate for school-based clinics in Colorado. The clear and concise brand messaging improved communication with stakeholders and increased awareness of the organization's services.

The impact of the rebranding efforts extended beyond the visual identity. The Youth Health Care Alliance witnessed enhanced recognition and engagement from key stakeholders, including school administrators, healthcare providers, and policymakers. The organization's revitalized brand presence and narrative attracted new partnerships and funding opportunities, further fueling its ability to advocate for accessible and equitable healthcare for youth.

To learn more about the Youth Health Care Alliance and its impactful work, visit their website at www.youthhealthcarealliance.org.

EAU, CPA

Problem

We did a completely new brand for EAU, CPA—a new CPA firm in Denver. From the ground up, we wanted to create a brand that showcased Beth's approachable and cool personality, sophistication, and also years of experience.

Solution

EAU CPA is a full-service accounting firm providing accounting, tax and advisory services focused on providing outstanding customer service. EAU's goal is to help small business owners focus on what they do best - run their business! The brand is focused on three words and pillars that represented Beth's unique attributes. By doing customer interviews we found she is "experienced, approachable, and understanding." We also tied in her love for basketball and the fact that she is a basketball referee for disabled adults by taking photos of Beth with her basketball and referee shirt and tied in some. headlines, such as "Raising the Bar for You and Your Business," with basketball photos. Check out her website and brand by clicking below!

Impact

EAU is a thriving business and the owner says she gets compliments all the time on her website. Her business has had no challenges with marketing and branding since the branding, and continues to grow in revenue.

WOW- Your College Essay Experts

Problem

We did a complete brand refresh for Wow, formerly Wow Writing Workshop. They have been in business for over a decade and their existing brand was highly outdated. Plus, they were not communicating what they did because their offering had changed over the years dramatically.

Solution

We interviewed and surveyed stakeholders to determine the ultimate value proposition—Wow is a group of experts in the college essay space, and they help students effectively tell their stories. At the same time, they have an abundance of tools and training for professionals. They have two service offerings and two different audiences, and we helped Wow define this on their website.

Now they have a new tagline, 'Your College Essay Experts,' a portfolio of diverse imagery representing their target audience and university vibe, a unique and elevated standout color palate, and a messaging structure with purpose and impact.

Impact

Wow solely focuses on guiding students to write compelling college essays and providing training and tools to college counselors and consultants. However, they were not communicating this clearly, and we wanted to update its brand to reflect its current services targeting two distinct audiences. So we honed in the brand to focus on—college essay consultation for high schoolers and training and tools for counselors and consultants.

​Wow is all around, helping the world be a better place and furthering people's education for years to come!

Jen Scheinman

Diving deep into Jen’s vibrant personality and the health and wellness industry, we brought her colorful lively personality to life through professional photography and a fresh energetic style.

Susan Kramer Consulting

We did a complete brand analysis to bring Susan Kramer Consulting's brand to the next level. Susan came to us as the "fundraising fairy" and we re-positioned her personal brand as the "fundraising expert," but still showed her flair and fun personality through this brand. We wanted to elevate her position from being a “fairy” to someone who knows her industry and can truly help people fundraise.

She now has a bold and professional presence, but also still has the flair and sparkle that makes her who she is today—someone who shines and sparkles when she walks into the room. She is now catching the attention of many national nonprofits worldwide who want to work with her coaching and proven methodologies to turn their passion into action and action into results.

Kavod v’ Nichum

Problem

​Kavod v'Nichum is a non-profit organization that has been serving the Jewish community for over 20 years. While their work of providing resources for Jewish end-of-life rituals and practices is extremely valued, it was time for a brand refresh and new clear messaging. Their original website struggled with direction. It had an extraordinary amount of information—400 pages. Their services became hard to understand and navigate. The website became an internal content repository rather than a storefront of the organization for patrons to browse and find useful information. While their staff was passionate and subject matter experts, they were too confused on their own offerings and mission.

Solution

​We identified their three primary services - resources, education, and training - and structured their new website to focus on the value they provide. We honed in their in-depth tab style resources library to seven top-line topics. Now, their website has a clear direction for their patrons to follow. We also consolidated their education and training services under the umbrella education. We also modernized their look. We leveraged deep jewel tones in their new brand identity to symbolize the richness of the Jewish culture, and the depth of life and also grieving. Throughout their website, you can find artistic handdrawn illustrations highlighting end-of-life rituals and practices, giving visual depth to the important information they provide. Most importantly, we helped with their high-level messaging. From their new tagline, Honoring Death in Life, to simplifying who they are and who they serve, we helped simplify their core brand messaging.

Impact

We are extremely proud to work with an organization that services a community so close to our hearts. The only thing that is better than hearing that our clients loved their brand refresh is that THEIR clients love the new look. Check out what Kavod v' Nichum's patrons had to say about their new brand refresh and website design.

"Congratulations on the launch of the new website. I really like the refresh - it is so much more inviting."

“The new website looks very nice. May our sacred work continue under the chuppah (canopy) of compassion to guide us."

"What a beautiful new website! These are such important resources to share with the world."

Kavod v’ Nichum has successfully updated all of their marketing collateral, announced their new brand at their annual conference, rolled out the brand to staff and is continues to acquire new patrons and satisfy existing donors and volunteers.