Connected EC

Collateral

All collateral was updated to reflect the brand. The worksheets are available digitally on the new website.

The New Brand

The brand look and feel was based on humanity, connection and vitality to represent leaders, team and organizations thriving.

Photography

The style uses plants, flowers and nature to represent growth vs. what is expected: corporate people and stock.

Social Media Templates

A variety of social media templates were made to enhance the captions used for value-driven posts on Linkedin targeted to leaders, teams, organizations, researchers and coaches.

Color Palette

Greens, earth tones and blues to represent vitality, growth, thriving and positivity.

Problem

Connected EC, a 12-year-old leadership coaching firm at the time of rebranding, had evolved over the years and faced challenges communicating its services and unique value proposition. Their website was intended to attract more executive coaches and clients (large corporations and organizations), but very few understood what the company did. Additionally, they needed assistance positioning themselves as an authority in the industry and increasing their visibility among positive organizational psychologists, researchers, and corporations worldwide. This was a huge issue because its value proposition, core services, mission, and vision were unclear, preventing them from scaling and reaching their goals.

Solution

ShuBu Creative addressed challenges faced by Connected EC by defining its core services, focusing on leadership, teams, and organizations, and creating a tagline, "CREATE THRIVING LEADERS, CONNECTED TEAMS, AND POSITIVE CULTURES." They modernized the brand's look with vitality-inspired colors and graphics. ShuBu also developed a digital content strategy, monthly social media posts, and earned media, enhancing brand awareness and credibility. Their content covers wellbeing, leadership, burnout, vitality, and positive organizational psychology while maintaining a consistent visual identity.

Impact

The partnership with ShuBu Creative has transformed Connected EC, propelling its growth and enhancing its market visibility. The rebranding initiative, which more effectively communicated the company's core functions, coincided with a doubling in revenue in the same year. This success was further augmented by the expansion of the coaching team and significant media coverage in CEO Global Magazine, Colorado Biz Magazine, various blogs and podcasts, and local news stations.

The impact of the launch of a robust digital content strategy was immediate and substantial. Within just five months, Connected EC's LinkedIn presence surged by 1000%, drawing the attention of academics and corporations globally. This increased exposure, coupled with a more impactful brand presence and broader reach, is a testament to the effectiveness of the rebranding.

Overall, the collaboration with ShuBu Creative not only elevated Connected EC's brand positioning but also played a crucial role in its rapid scale-up and success in the industry. The company's revised messaging, overhauled website, and strategic digital content approach were key drivers in this remarkable growth trajectory.