The past 10 years of Funke’s professional life has been spent working within the digital ecosystem. She has helped businesses scale up through lead generation with a success rate of more than 70%. Over the years, Funke has built a solid background within paid media strategy through work experiences and personal development. Recently, she took an interest in a very important aspect of customer experience, brand strategy. Being a naturally passionate lady, she has invested the same passion into this role. Now, she uses this to help businesses avoid the pitfalls she noticed in organizations that do not establish solid brand strategies.